This Christmas, fall in love! - AlterNative3

This Christmas, fall in love!

At AlterNativa3 Christmas is also arriving, little by little, on tiptoe, but on firm tiptoe. We are starting to consult the holidays, to share family recipes, to think about the messages we want to convey... and it is also time to publicise two projects with which we have started to collaborate: El Rosal and FUPAR Why? Because we want to work together. We want to forge strong links with organisations that share the same values as AlterNativa3.

These are, in particular, respect for the environment, social justice and economic responsibility. Since last week you will find a part of our products in an emblematic space of our city, a place full of life and love, where we take care and where they let themselves be taken care of... We are talking about the Garden of FUPAR!

There you will find our products from the "zero waste" range, surrounded by decoration and nature, you will see how well they complement each other! You can complete your gifts with a bamboo mug, a stainless steel bottle or a set of biodegradable children's tableware, they're great! We are also very excited to announce another collaboration that we started during the Christmas campaign, which perfectly complements our product range.

We are referring to the El Rosal bakery project, which belongs to the social project of the Alba Association. You may not be able to place it with these names, but if I tell you the word "arrugats", does it ring a bell? I think so, and if not, I'm sure you've already done some research... These spectacular Christmas sweets will have a good place in our online shop, because we want you to be able to accompany your fair trade coffee with some sweets made for people at risk of social exclusion this festive season. Isn't it perfect? At the end of the day, what we like at AlterNativa3 is to take care of everything that is "caring": we take care of people (both producers and consumers), we take care of our planet (complying with ecological production and elaboration) and we take care of human relationships.

We create links with entities that also care. And in this way, we are creating a great chain that gives visibility and importance to this madness called Social Economy, which we want to promote. We know how the economic system that prevails today oppresses us, manipulates us and creates unnecessary needs in order to consume more. Therefore, we will not tell you not to buy, but we will tell you to buy with your heart: You can choose products that respect, or you can choose gifts from small projects in the city.

You can also buy a gift at your local florist's, and take the opportunity to have a coffee on the terrace of the bar downstairs (take advantage! They have reopened!) We propose a challenge for these 2020 holidays (which will surely be unforgettable...) choose a small project that catches your attention, and research it, find out about its history, the team that forms it, how they work, and where they work.

It will be a good job of research, and you will probably fall in love with the product they can offer you. Doesn't sound bad, does it? After all, who doesn't love a Christmas sweetheart?

- 10-12-20
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