The campaign 'Put the purple filter on! For Equality, Choose Fair Trade' campaign, promoted by 'La Coordi' Fair Trade and Ethical Finance, promotes trading practices that ensure gender equality and women's empowerment.
Although at While progress has been made in the struggle for gender equality in recent decades, women continue to suffer the consequences of the patriarchal system and neoliberal capitalism. The solution by equitable social justice are the economic alternatives, such as Fair Trade, Ethical Finance and the Social and Solidarity Economy.
Poverty has a woman's face
- Women are primarily responsible for unpaid reproductive work.oThey continue to be under-represented in the labour market.
- The global gender pay gap is 23% and 330 million women and girls live in extreme poverty.
- Systematic violations of women workers' rights occur in different sectors, y sometimes in hazardous working environments.
International trade and gender inequality
International trade encourages and consolidates these inequalities towards women, which are reinforced by everyday global consumption. On the other hand, drinking a coffee or eating chocolate produced under fair trade criteriafor example, means to commit to equitable and socially sustainable economic models.
For this reason, the 'Put the lilac filter on!' campaign incorporates a feminist perspective and promotes the participation, empowerment and protagonism of all women through the promotion of fair trade and ethical finance.
Fair Trade and gender equality
Fair Trade leads to equal pay and access to land ownership for women. It also provides access to education and political and social empowerment, as they participate in decision-making in cooperatives.
El Manifiesto de la Campaña «¡Pon el filtro lila! Por la igualdad, Elige Comercio Justo» defiende estas prácticas comerciales que garantizan la equidad de género y el empoderamiento de las mujeres. ¿Cómo? Invitando a todas las personas y entidades a join and to organise events in their municipality that disseminate and raise awareness of gender-equal business practices.
📃 Join and organise events in your municipality
This year's World Fair Trade Day campaign will have 2 important moments:
* 3 May (18:30h, Espacio Consumo Responsable):
Mesa redonda: «Los impactos de las políticas comerciales y de inversión en las mujeres y las alternativas desde el Comercio Justo y las Finanzas Éticas».
Participants:
- Rosa Ortiz, miembro de la campaña No a los Tratados de Comercio y de Inversión, que presentará el libro A quién benefician los tratados de comercio e inversión? Un análisis con perspectiva feminista «, escrito por ella y Cristina Pina.
- María Mercedes Alemán, communications officer for Aldea Global in Nicaragua and expert in Gender, Development and Communication projects and campaigns.
- María Fernández, presidenta de LaCoordi y de la Coordinadora Estatl de Comercio Justo que presentará el informe Modelos de actividad comercial que empoderan a las mujeres: perspectivas e inspiración de las organizaciones de Comercio Justo, realizado por la Organización Mundial del Comercio Justo en el marco del proyecto europeo «Trade Fair , live Fair «.
- Clara Soler, from Fiare Banca Etica, who will explain how ethical finance can be a local and global tool for the empowerment of women.
*4th May (10 a.m. to 2 p.m., Sant Antoni Market in Barcelona, Comte d'Urgell street with Manso)
World Fair Trade Day Central Event
En este acto presentaremos la Caravana por el Comercio Justo y las Finanzas Éticas, que recorrerá el territorio catalán con productos de Comercio Justo, información sobre Comercio Justo y Finanzas Éticas, una exposición itinerante y muchas más sorpresas! Durante la jornada del 4 de mayo, contaremos con juegos y talleres de Comercio Justo para niños, se podrá ver una exposición de Comercio Justo y Finanzas Éticas con perspectiva de género y participar de una acción para redes sociales con el photocall «Pon el filtro lila». Contaremos también con una presentación de la obra de Teatro Foro «¿Qué futuro tienen los Rosell?», Realizada por la asociación La Xixa Teatre, que pretende visibilizar el impacto sobre los derechos de las mujeres del comercio capitalista. También contaremos con un vermut amenizado con una pinchadiscos (PD) de música feminista!
In addition to the central events in Barcelona, many Catalan municipalities are joining the campaign to carry out activities in the municipalities to promote fair trade and ethical finance and also put the purple filter. All the information (which we will be updating) in the Activities in the municipalities section of the website: https://comercjustibancaetica.org/activitats-als-municipis-2019/
This campaign is led by LaCoordi, the Coordinating Committee for Fair Trade and Ethical Finance in Catalonia. It is a new second-degree organisation formed by the following entities: SETEM Catalunya, Oxfam Intermon, Alternativa 3, Fiare-Banca Ética, HECHOS-Financiación Ética y Solidaria and the Red de Economía Solidaria (XES). It is supported by the Government of Catalonia, through the Catalan Agency for Development Cooperation, Barcelona Provincial Council, Barcelona City Council and Tarragona City Council. In addition, La Xixa Teatre, TV3, Betevé, the Ara newspaper, La Directa, TMB and Abacus are also collaborating.
We invite you to read the 2019 manifesto and to join the campaign by organising events in your municipalities to spread Fair Trade, Ethical Finance and Solidarity Economy with a feminist perspective. We also invite you to follow the hashtag #FiltreLila on social media!
Wear #FiltreLila! For equality, choose Fairtrade.
- 09-04-19
