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Tag: Fair Trade

12 practical ideas for getting started in fair trade

Posted on by factoria

Author: Eugenia González.

 

What is Fairtrade? Who certifies the products? How can I contribute? Here I tell you what I found out and give you 12 actions you can take TODAY.

 

When I became interested in Fair Trade, I had many questions:

  • They say they are certified products, with a seal. Who gives this seal, and can I trust them?
  • Isn't this just another form of marketing to convince me to buy from one brand and not another?
  • Can all products be Fairtrade and where can I find them?

And, the one that worried me the most: given the amount of injustice and pain in the world... is it really worth anything? I mean, I am clear about my power as a consumer. But, if I buy Fairtrade products, does that really have an impact on the lives of farmers?

I have been researching this topic for some time and will share with you what I have learned, so that you can judge for yourself.

 

What is Fair Trade

 

Fair Trade is an alternative to conventional international trade. In other words, a trading system with different rules.

What is conventional trade looking for? The maximum profit for the seller. And it does so without taking two factors into account:

  • The human cost. That is, the living conditions of the people who have grown, processed or manufactured the product.
  • The cost to the planet

And another aspect that is of particular interest to me: how does the conventional trade promote its products? With every marketing technique there is. It doesn't matter if the advertising is misleading, sexist or promotes values that do not build a more critical and equitable society. You have to sell (the more the better). The end justifies the means.

This trade is one of the key elements of capitalism. Capitalism, you know, this pervasive system that entrenches global poverty and inequality.

I live in a capitalist society. I am very clear about that. And you know it too, don't you?

 

12 PRACTICAL IDEAS FOR GETTING STARTED IN FAIR TRADE

 

Is Fair Trade "Aid?"

 

No, Fair Trade is not "aid", it is TRADE.

It is an alternative to conventional international trade: a solidarity-based and responsible trade system that seeks to eradicate poverty through the development of the people and communities that produce it.

In Fair Trade, a price is paid that goes beyond the price offered by the capitalist market. This system promotes fairness, i.e. respectful relationships between the people who process and grow, and the people who consume.

It is a type of economy in which exploitation is no longer an option.

 

So the only thing that is different is the money people in the South receive?

 

No, Fair Trade goes much further:

  • Promotes associativity and empowerment of the people
  • Ensures respect for the environment
  • Encourages respect for local cultures, with their traditional methods of cultivation and processing.

Every time you buy a Fairtrade product you are supporting profound change and are part of the solution.

 

The 10 principles of Fair Trade

 

The World Fair Trade Organization (WFTO) is a global network of Fair Trade organisations present in more than 70 countries. This association has decided on the 10 principles of Fair Trade.

In other words, if a product wants to be labelled as Fairtrade, it must comply with these 10 principles.

I want to make it very clear... it must not comply with 1, 2 or 3 principles... no. It must comply with ALL of them. It must comply with ALL of them. They are these:

The 10 principles of Fair Trade

 

Which products can be Fair Trade?

 

In theory all products can be Fair Trade.

Typically, coffee, cocoa and sugar come to mind. Why? Because historically they are associated with the exploitation of people, slavery and all sorts of abuses.

But nowadays the list of Fair Trade products is much longer: cereals, pasta, dried fruits and nuts, spices, jams, honey, biscuits, sweets, juices, soft drinks, candies, snacks, alcoholic beverages, clothes, toys, children's material, household, jewellery, accessories, stationery, cosmetics and hygiene...

Do you know what the latest product to be added to the list is? Fairtrade mobiles.

In reality, everything that is bought and sold can be sustainably produced and ethically traded.

 

How do I know that a product is "Fairtrade"?

 

Because it carries a seal that certifies it. The seal will be on the packaging or on the label. Sometimes it's clearly visible, sometimes it's a bit more hidden... but what is clear is that IF IT IS NOT STAMPED, IT IS NOT FAIR TRADE.

 

Fairtrade

 

Who certifies Fairtrade products?

 

As I have already told you, the World Fair Trade Organisation (WFTO) is the most representative body of the Fair Trade movement at the international level.

But to ensure that the certification is transparent and reliable, it is not the certification body that gives the seal, but other independent bodies. For example, the Fair Trade organisation.

 

All Alternativa3 products have been awarded the Fair Trade label.

 

To explain in detail how a product is Fairtrade certified would take... a whole book! But after doing some research on the subject, this has become clear to me:

  • The certification process is long, laborious and completely transparent.
  • Lasts for a minimum of 3 years
  • Certification is renewed with regular checks
  • Spot checks are commonplace

We are talking about very sensitive issues: avoiding the exploitation of children, preventing human trafficking, ensuring gender equality....

The checks are thorough and you can rest assured:

IF IT BEARS THE FAIR TRADE LABEL, IT IS FAIR TRADE.

 

12 practical ideas for getting started in fair trade

 

Why support Fair Trade?

 

Do you agree that we need to work towards a change of model? Fair Trade is a tool you can use to create a more equitable world.

  • Millions of people are currently living in poverty.
  • One third of people who have a job live in moderate or extreme poverty (yes, they work, but they can't make a living!).
  • Forced and bonded labour directly affects 21 million people
  • Child labour exploitation affects 11% of the world's children. That's 168 million children

These are data from the United Nations Development Programme. And they are data from before the start of the pandemic (today the figures must be worse).

 

¿Qhat can you do?

 

Fair Trade consumption is a very powerful form of activism.

 

Every time you buy a Fairtrade product, producer groups living in Africa, Latin America and Asia receive direct benefits:

  • Fair pay for their work
  • Health and education
  • Eradication of child labour
  • Gender equality
  • Ecosystem protection

In short, the development of individuals and the community is promoted. This is yet another example of the strength of cooperativism and the solidarity economy. I believe that they are regaining their dignity.

 

12 PRACTICAL IDEAS TO GET YOU STARTED IN FAIR TRADE (2)

 

Daily activism

 

Moreover, consuming Fairtrade products is a form of daily activism.

Every day I drink my coffee, every day I take sugar, I get dressed....

 

If you decide to support Fairtrade with daily actions, your short, medium and long term impact is huge.

 

Is it worth it, and is it sure to work?

 

Ah, the discouragement: they tell you that it can't be done, that it's useless.

When you say you want to consume Fairtrade some will consider it a whim.

I know that look: "You see, he thinks that by buying that chocolate he is going to make life better for children in Africa".

But what if it were true, what if by buying one cocoa and not another you could save the life of a child in Africa?

That's the reality of all Fair Trade products. Every time you consume a Fair Trade labelled product you can be sure that your gesture is making a difference to someone's life.

And that is not an opinion, it is a fact. A wonderful fact. Fair Trade is one of the most powerful forms of activism there is.

 

Shall we take action? Here are 12 practical ideas to get you started with Fair Trade:

 

  • Here is the website of the World Fair Trade Organization (WFTO), the global network present in 70 countries. Very powerful info https://wfto.com/
  • "La Coordi" is a Catalan organisation that promotes Fair Trade and Ethical Finance (very interesting). https://lacoordi.cat/
  • In Spain we find the Coordinadora Estatal de Comercio Justo. The "Resource Centre" and "News" sections are a mine of information. https://comerciojusto.org/
  • Are you interested in the International Definition of Fair Trade and in knowing exactly what it stands for?  https://comerciojusto.org/que-es-el-comercio-justo-2/
  • If you are a teacher, you will be interested in this "Educational Manual to bring Fair Trade closer to young people from 12 to 16 years old". It has been published by the Coordinadora Estatal de Comercio Justo.

https://comerciojusto.org/publicacion/manual-educativo-acercando-el-comercio-justo-a-jovenes/

 

Are we shopping responsibly?

 

  • Here you will find a list of more than 100 Fair Trade shops in Spain. https://comerciojusto.org/tiendas/
  • And here, solidarity is just a click away: a complete list of 16 online shops:

https://comerciojusto.org/tiendas/tiendas-on-line/

 

Are you more of a book person? I suggest you start with these three:

 

  • "Paraules d'Arcadi: Què hem après del món i com podem actuar" The latest book by economist Arcadi Oliveres, promoter of ethical finance and a reference in social movements for peace and equity. Published by Angle Editorial in 2021.

 

  • "Bitter coffee. Por un comercio Norte-Sur más justo" (Bitter coffee. For a fairer North-South trade) The classic to get you started on this subject. Written by Setem and published by Icaria in the Más Madera collection (Barcelona, 1999).

 

  • "Y AHORA YO YO QUE HAGO: Cómo evitar la culpa climática y pasar a la acción" In this book from 2021, published by Capitán Swing, the environmentalist Andreu Escrivà gives you practical ideas to take action.

 

Do you prefer videos?

 

Knowing, understanding, thinking: that is the root of change.

 

Do you know more resources to get started with Fair Trade? Please share them with the rest of the people who read the Blog.

Why do you like chocolate (so much)?

Posted on by factoria

Author: Eugenia González.

 

Science, curiosities and humour to understand why we love chocolate. And discover that, if it's Fair Trade, it will taste even better.

 

Oh, chocolate. Picking up the bar, feeling the soft touch between your fingers. To break it open and hear that dry sound that promises you a quality chocolate. That rich aroma... And the taste! Whether it's the sweetness of milk chocolate, or the bitter taste of pure chocolate (or any of the thousand other combinations on the market), the sensation of chocolate melting in your mouth is unbeatable.

I recognise that, I love chocolate (in all its forms).

These are some of the ideas I have heard throughout my life:

  • My grandmother used to say that there are two types of people: those who love chocolate and say so. And those who love chocolate... but don't want to admit it.
  • A friend of mine was telling me that for her there are 4 food groups: pure chocolate, milk chocolate, white chocolate... and chocolates.
  • And my boss, who one day commented that chocolate does not bring happiness. But that's no reason not to eat it whenever you feel like it.

Do you identify with any of the phrases?

And like so many things that are very tasty, it sometimes has a bad reputation: it's fattening, don't eat too much, it has a lot of sugar.

So I decided to look for a few answers on my own to find out if it is a healthy product, which one to choose and how much chocolate we can eat every day.

I tell you everything-everything-everything... so you can decide for yourself. And at the end you will find a very special proposal to enjoy to the fullest.

 

WHY YOU LIKE CHOCOLATE (SO MUCH) - 1

 

First, why do we love chocolate so much?

 

Well, on a chemical level, it is one of the most complex foods in existence. Science has shown that it has more than 300 aromatic compounds (it is as complex as wine).

This complexity makes it an exquisite product that intoxicates all the senses.

After discovering that, I felt much better: how could I resist one of the most complex products ever discovered by science?

 

Secondly, why does eating chocolate make you feel so good?

 

It's happened to you, hasn't it? You're having a bad day, you need a hug... and you end up eating chocolate. Or you're bored (or sad, or tired...) and it seems that chocolate will solve all your ills.

As it turns out, yes, choco is capable of solving much of that discomfort.

How does it do this? Chocolate contains tryptophan, a precursor of serotonin. So when you eat chocolate, your brain ends up secreting serotonin (you know, the "happy hormone").

Mystery solved, it's not my imagination. A hug is better, of course, but sometimes a bit of chocolate can have (almost) the same effect.

 

Is chocolate an aphrodisiac?

 

Let's see... many studies have tried to prove that chocolate has aphrodisiac effects, but the results have been inconclusive.

There is, however, a very famous experiment that gives food for thought. During the test, the body's response to two stimuli was compared: good chocolate and a passionate kiss.

What happened? The chocolate generated an increase in brain activity and heart rate that was more intense than that of the kiss (!!!). But not only that... it turns out that the effect lasted 4 times longer.

As I said at the beginning, chocolate is unbeatable...

 

Is chocolate healthy?

 

Yes, there are many scientific studies to prove it. It contains more than 50 different nutrients that provide important benefits to your body.

  • Helps regulate blood pressure and blood flow to organs
  • It is rich in natural antioxidants and neutralises the damaging action of free radicals.
  • It is rich in flavonoids and this may reduce the risk of heart disease.
  • Helps to reduce "bad cholesterol
  • Stimulates defences and protects the skin

The beneficial substances are in the cocoa. Therefore, the higher the proportion of cocoa, the healthier the product.

Ideally, it should contain a minimum of 70%. 

 

What are the contraindications of chocolate?

 

I wish I had none. But there are two little things to bear in mind.

  • Chocolate is a calorie food. If you are an athlete, dance or do a lot of physical exertion in your daily life, the nutrients and calories make it an ideal food for you.

If you want to lose weight, then your situation is different... But the purer it is, the less fat and sugar it will carry. That's why, again, Ideally, you should consume chocolate with a minimum of 70% of cocoa.

  • Cocoa is a tonic product, which gives you energy. It is best avoided before going to sleep.

 

How much chocolate can I have each day?

 

Moderation is the key, they say. But I needed some more concrete data. So I kept digging and I found it:

Some health professionals recommend taking 1 to 2 ounces a day. That's about four squares.

So... you know.

 

WHY YOU LIKE (SO MUCH) CHOCOLATE - 2

 

CRAVING CHOCOLATE? HERE ARE TWO WAYS TO ENJOY

 

  • Chocolates of origin

If you are looking for pleasure and new flavours, I suggest we discover chocolates of origin.

Origin means that it has been grown in a specific area of the planet. The climate, the fertility of the soil, the place and time of harvest... these are all elements that will give a unique taste, aroma and texture to the product, so discovering chocolates of origin is a little adventure you might want to take.

On the AlterNativa3 website you will find chocolates with origin Ecuador, Peru...

 

  • Superfood Chocolates

This is a healthy and delicious option that combines the beneficial substances of cocoa with the intense and surprising flavours of SuperFoods.

AlterNativa3 offers you delicious blends: pure cacao with maca and ginger, pure cocoa with orange and cinnamon, pure cocoa with chai, chocolate with ginger and lemon...

My favourite? The pure cocoa with chai. It is cocoa with spices. It gives you a very special feeling of warmth and well-being (I prepare it with water and sometimes with vegetable milk). Super tasty.

pure cocoa with chai

HOW DO YOU KNOW IF A CHOCOLATE IS A QUALITY CHOCOLATE?

 

First of all, it must be environmentally friendly. It is very important that no chemicals have been used in the cultivation or production process. The only healthy chocolate is organic chocolate.

Secondly, it is important that it has been cultivated in a sustainable way. Care for the soil and protection of the ecosystem will give it a more intense flavour, a more delicate aroma and a greater supply of nutrients.

Remember: the more high cocoa contentthe healthier it will be.

 

organic cocoa

 

All AlterNativa3 chocolates are organic, sustainably grown and have a high cocoa content. They also carry the Fair Trade label.

 

Why is it so important for chocolate to be Fairtrade?

 

At home we only eat Fair Trade chocolate. And there is nothing missing, as there are plenty of options, both for us and for the kids.

The reality? If a chocolate is not Fairtrade, it is very likely that a child has been involved in its cultivation. Child labour, slavery and human trafficking are widespread in this crop.

It is a terrible reality, but it is imperative that we talk about it, that we are aware of it. You can contribute to the solution by buying Fair Trade labelled products.

When you choose a Fairtrade product you contribute to:

  • The elimination of child labour
  • Prosperity in producer communities
  • Gender equality
  • Environmental protection

 

Craving for choco?

 

Choosing a single chocolate is difficult, isn't it?

That's why today I'm not asking you to choose, but to... EXPLORE.

Have you ever done a chocolate tasting?

This is a fun activity to have a good time with your friends, family... or on your own! It consists of tasting chocolate to get to know all its properties, being aware of all the nuances that make it up.

Are you up for it? Here you will find a complete (but very easy) guide to set up a cocoa tasting at home.

https://alternativa3.com/como-hacer-una-cata-de-chocolate/

What is the relationship between fair trade and the 2030 agenda?

Posted on by factoria

Author: Eugenia González.

What are the Millennium Development Goals and are they the same as the Sustainable Development Goals (SDGs) and the 2030 Agenda? And you, do you contribute to development? Here I explain what these goals are, how they relate to Fairtrade and propose 3 actions you can do today to contribute.

 

4 What is the relationship between Fairtrade and Agenda 2030 (1)

 

What are the Millennium Development Goals?

 

I'm sure you remember: in 2000 the United Nations agreed on the eight "Millennium Development Goals" (MDGs). 

The agreement was a global call for governments and citizens to change course and focus on:

  • Eradicate poverty and hunger
  • Extending education and health to all the world's people

 

What is the relationship between the MDGs and Fair Trade?

 

Goal 8 ("Develop a Global Partnership for Development") called for "the further development of an open, rule-based, predictable and non-discriminatory trading and financial system". 

And what has Fair Trade been promoting since its birth in the 1950s? Just that, a fairer and more equitable trading system. An alternative system to conventional international trade (which perpetuates poverty and increases inequality).

 

As you know, FT is a movement that offers a fair payment to producers in the South, so that they can participate in World Trade and have access to developed country markets on equal terms.

 

We are talking about products grown and produced by farmers working small pieces of land in Africa, Latin America and Asia. If these people were unable to form cooperatives and certify their products as Fair Trade goods, they would have no alternative but to sell their products to conventional trading companies, which perpetuate their situation of poverty and exploitation.

 

But then... What are the Sustainable Development Goals?

 

These are the Goals that are part of the 2030 Agenda. The Agenda is another document: it was signed by representatives of 193 governments in 2015, at the Sustainable Development Summit at the United Nations. 

The idea behind the 2015 document is the same as the 2000 document, but with a much more pressing and dangerous element: climate change.

These are the 17 Sustainable Development Goals (SDGs).

The Goals are a call for collective action, a global challenge and a global challenge for the world. must be met by 2030

 

The Agenda is a very detailed document: 17 objectives, broken down into 169 targets and 231 indicators to monitor, measure progress and verify achievements. 

I won't kid you, when I read all this I feel overwhelmed. Sometimes it seems to me like just another document, just another paper full of good intentions. It is clear that the most important role in achieving the goals is played by governments. How are we, the citizens, going to change the course of the world? In other words, how am I alone going to change the direction of the world? 

But this is where Fairtrade comes in and what you and I can do.

 

What is the relationship between the MDGs and Fair Trade?

 

The Agenda proposes to move towards prosperity by eradicating poverty. What is the strategy? Put people and the planet first. 

And what does Fair Trade promote? Exactly the same: to move towards prosperity by eradicating poverty. And its strategy is to promote the development of people and their communities and to protect the planet through sustainability. 

It makes sense, doesn't it? Development, if it is not sustainable, is doomed to failure. An entrepreneur friend of mine was telling me the other day that if the planet doesn't do well, his business can't do well either. He's absolutely right, don't you think?

 

Fair Trade puts respect for people and the planet at the centre and promotes a fair and equitable relationship between producers and consumers. It is a powerful tool, capable of bringing about the change we need.

 

It's an exciting subject, don't you think? 

 

As you know, Fairtrade is governed by 10 criteria. In other words, for a product to be labelled as Fairtrade it must meet 10 requirements. 

Well, if you take the 10 principles of Fair Trade and compare them with the 17 Goals, you will see that Fair Trade matches and promotes 8 of the Goals. 

If you are interested in going deeper into this topic, the Coordinadora Estatal de Comercio Justo has a document that analyses in detail the relationship between Fair Trade and the SDGs. You can download it here:

http://comerciojusto.org/wp-content/uploads/2017/09/Comercio-Justo-y-ODS.pdf

 

 

Shall we take action?

  • Do you want to contribute to "Goal 1: Eradicate poverty"? By buying Fairtrade products you make sure that the people who produce them are paid fairly for their work. 
  • Are you more interested in supporting "Goal 5: Gender equality"? By buying Fairtrade coffee, bread, teas, infusions... you ensure that the cooperatives are working to promote gender equality.
  • Goal 4: Quality Education" affects the lives of many people, especially children. If a product carries the Fair Trade label it means that the cooperative that wants its products to be certified has adhered to the Convention on the Rights of the Child. If you buy Fair Trade cocoa you ensure that there will be no children in forced labour and you contribute to the protection of children in Africa.

 

Yes, I want to buy Fairtrade products

 

 

But can Fair Trade really be the solution?

 

Fair Trade is not aid, it is Trade.  It is therefore governed by the law of supply and demand.  In other words, if demand increases, the market produces more. It is as simple as that. In practical terms, what does it mean? That if you and I and more consumers increase the demand for Fairtrade products, the market will adapt and more will be produced. I'm not saying it's easy, or quick... but it is possible. Consumers have great power. The key is to use it.

The UN Declaration is an OPPORTUNITY. 

And responsible consumption is a POWERFUL FORM OF POLITICAL ACTIVISM. 

And you, what do you choose?

 

I choose Fair Trade

Are there any sweeteners that are good for my health?

Posted on by factoria

Author: Eugenia González.

Sugar has such a bad reputation, doesn't it? And rightly so! But what if there was a "good" sugar, a sugar that would be good for your health, not full of empty calories and sweet and soft, for example, ideal for children? A sugar, for example, ideal to give to the little ones. Does such a sugar exist? If you read on, you will find out that it does.

Are you familiar with panela?

I'm sure you've seen it at some point, either in your local organic grocery shop or in an establishment where they sell Latin products. I was very interested in it, but I didn't know how to use it and I hadn't tried it. Then I learned a few things and now it is my favourite sugar.

Panela is typical of Latin America and is the most artisanal sugar there is. It comes from sugar cane and the production process could not be more traditional: mills are used to extract the juice from the cane, it is strained by hand and finally the liquid is evaporated until the crystals remain.

 

At first glance, panela may look like brown sugar, but it is not. In fact, it is a product that has nothing to do with it.

From white sugar... to brown sugar.

e are all familiar with white sugar: it comes from sugar cane or sugar beet. It goes through a very aggressive chemical process in which it loses all fibre, vitamins, minerals and trace elements. In the end, only sucrose remains.

Sucrose is not bad in itself, since we get energy from it, but since all the other substances that are good for the body have disappeared during the chemical process, we say that sugar provides "empty calories".

Sugar abuse is linked to type II diabetes, obesity, hypertension, cardiovascular diseases... In short, all this sounds familiar, doesn't it? And it is especially dangerous when it comes to children's health.

When you become aware of the dangers of white sugar to your health, the next logical step is to want to cut down on it. So people often switch to brown sugar.

White sugar is not a healthy product

What is brown sugar?

Well, I've been fooled for years, you see. I thought it was a form of unrefined sugar (the equivalent of wholemeal bread, but in sugar). But the reality is very different.

Do you know what the brown sugar you buy in the supermarket is? In most cases it is white sugar to which molasses has been added to "paint" it. Yes, they add molasses to give it that little toasted colour that we associate with a whole or wholefood (i.e. healthier). And what is molasses? It is a liquid derived from sugar cane, the residue left over during processing.

To put it bluntly, brown sugar is white sugar that has been painted with a residue. It contains the same calories and has the same drawbacks as conventional sugar.

I am looking for a healthy sugar

After his disappointment with brown sugar, he began a journey through syrups, honeys and other more or less natural products.

But I missed that simple and easy gesture: adding a teaspoon of sugar to my coffee. Or making a recipe with the kids on Sunday afternoon and adding sugar without worrying if the result would taste the same with the new product or if I had to use the same amount.

And that is where we come across panela.

But what is panela and what does it taste like?

As I said at the beginning: it is the juice of the sugar cane, evaporated until it crystallises.

And nothing else. Seriously, that's all there is to it.

Natural and handmade: brown in colour (because it is not refined), it is grainy to the touch and has a very nice golden touch.

The taste is sweet, delicate, a little toasted. Some people find it reminiscent of honey, I find a touch of caramel.

What are the uses of panela?

Well, it serves the same purpose as sugar. In other words, you can substitute sugar for panela in any recipe.

 

 

 

 

 

But, let's see: IS PANELA AS GOOD AS THEY SAY IT IS? I explain the facts about nutrients, calories and taste. Decide for yourself

Nutrients and health

Panela contains a number of beneficial nutrients for the body. In case you're curious, here's the full list.

For every 100 grams of panela we find:

  • Fat 0 g
  • Saturated fats 0 g
  • Cholesterol 0 g
  • Carbohydrates: 96 g
  • Sugars 96 g
  • Protein 0 g

Vitamins:

  • A 3,7 mg
  • B 7 mg
  • C 30 mg
  • D2 6,5 mg
  • E 112 mg
  • PP 7 mg

CONTAINS GLUTEN: No
SUITABLE FOR VEGAN DIET: Yes

For example, the table tells you that 100 grams of panela contains 30 mg of vitamin C. The recommended daily allowance of vitamin C for an adult is 65mg and 25mg for children aged 4-8 years. If panela has 30mg, it is a very healthy food, isn't it?

But, look carefully, they tell you that you will find that amount of vitamin in 100 grams of panela. Do you know how much sugar that is? Well, I'll tell you: 100 grams is 8 tablespoons... a day.

In other words, panela is not a food, but a condiment. It contains vitamins, trace elements and minerals, yes, but in small quantities.

For example, 100g of papaya provides 100% of the amount of vitamin C an adult person needs each day. That is the difference when assessing the nutritional values of a condiment or a fruit.

So why is panela healthier?

Because it contains no chemicals.

All refined sugars may contain sulphur dioxide, phosphoric acid, chemical bleaching agents, viscosity reducers... As you know, panela does not undergo any refining or other chemical processes.

It is a 100% natural product.

Secondly: How many calories are there in panela?

100 g of white sugar provides 387 calories. 401 calories for panela.

But... its sweetening power is much greater, so you'll drink less without realising it.

I tell you from experience: to sweeten a cup of coffee I use one teaspoon of sugar, but using panela, half a teaspoon is enough.

In other words, I consume half as many calories.

But then: is panela used in the same way as conventional sugar or not?

At home, we use it in the same way as sugar, but with the cool difference I was telling you about: as it sweetens more, you have to use less of it.

I am not saying that panela is sweeter or cloying, but that with less quantity you can sweeten just as much.

What are you going to do from now on?

Nobody can deny that panela is sugar. But:

  • is a natural, chemical-free food,
  • which stores all its nutrients,
  • it has a higher sweetening power than white or brown sugar
  • And if it is organic and Fair Trade (like AlterNativa3), then you can be sure that it protects people and the planet.

Yes, I want to try organic Fairtrade panela.

I would like to avoid all sugar at home, but I find it difficult. The kids love it and, honestly, so do I. I find it hard to imagine coffee without sugar or making desserts and cakes without adding some kind of sweetener. I find it hard to imagine coffee without sugar or making desserts and cakes without adding some kind of sweetener.

That's why we've switched to panela. If you've tried it, you know it's very tasty.

If you haven't tried it, I invite you to try one of the tempting recipes on the Blog.

I'll share my favourites with you:

Panela recipe, oat bars recipe, chocolate coulant recipe, Fair Trade marzipan recipe, organic marzipan recipe

We tried it last Christmas and it triumphed. https://alternativa3.com/receta-mazapan/

A challenge: make a recipe with panela and don't tell them that it contains this "new" sugar. I bet you anything that no one will notice.

But you know that you are giving them a natural, ethical, sustainable product... and a much healthier one. Let me know how it goes

Yes, I want to try organic Fairtrade panela.

Do your consumer habits promote gender equality?

Posted on by factoria

Author: Eugenia González.

Do you know the Sufi tale of the two dogs? A man had two dogs: the good dog and the bad dog. And he discovered one thing: if he only fed the good dog, the bad dog became weaker. In other words, every day there is a choice between feeding one dog or the other.

Here I tell you how I realised that, with my consumption habits, I was feeding the bad dog. And also what I did to contribute to gender equality with my purchasing decisions and start feeding the good dog.

women working in cooperatives or growing Fairtrade products

The land could not be in my name

When I first became interested in FT I was particularly struck by one fact: in many parts of the world, women cannot have land in their own name. I will say it again, because it was hard for me to grasp the enormity of this fact: there are many women who will never be able to have land in their own name. Even if it belongs to them, even if it belongs to their family, even if they work it... Moreover, even if a man wanted to give it to them or sell it to them, he couldn't either. In some parts of the world, land always belongs to a man. I try to imagine this situation.

I, who have gone to university, own a business, can vote and can choose which method of contraception I want to use, find it hard to imagine the implications of living in a part of the world where even the land I work on can never be in my name. And you, can you imagine it?

  • Today, 8 men have the same wealth as the poorest half of the world's population, 36,002 million people.
  • One third of people living in poverty have a job and receive a wage. The data do not count all women who work at home, without receiving a wage.
  • Women earn, on average, 24% less than men

United Nations Development Programme Data

Do you know that Fair Trade promotes gender equality?

For a product to be Fairtrade certified, it must meet 10 criteria. And one of them is that gender equality is promoted in its cultivation, processing and marketing. And that is no small thing, but something truly extraordinary. That is why supporting Fair Trade with my purchasing decisions seems to me to be the easiest, most effective and - why not say it - most comfortable form of activism.

When a product is Fair Trade, the women who have participated in the creation of the product:

  • They receive equal pay with men.
  • They work in environments where they will not feel threatened.
  • They have conditions that protect their health (especially during pregnancy).
  • Their voice is heard: they are an active part of the cooperative, they have a voice and a vote, they have access to management positions.

Which Fair Trade products promote gender equality?

Therein lies the beauty and power of Fair Trade. ALL Fair Trade products contribute to change. All of them.

Cecocafen

Does Fair Trade propose you to change all your consumption habits?

No, Fair Trade suggests that you look for ethical and sustainable alternatives to commonly consumed products. The most typical ones are coffee, cocoa and sugar, but there are many more (cereals, clothes, jewellery... even mobile phones).

Fair Trade is a tool you can use to promote change and achieve gender equality.

Look: every day I consume. For example, every day I get up and I drink my coffee and I put sugar in it. So Fairtrade works with that reality: I consume, I will consume. In that case, I choose that when I buy coffee or sugar, my money goes to a place that promotes equality between men and women.

Shall we take action? Here are some ideas:

  • Are you more of a coffee or tea drinker or do you prefer herbal teas like rooibos? In the AlterNativa3 shop you have dozens of options to find a Fair Trade alternative to your favourite drink.
  • And in the office, what coffee do you drink? AlterNativa3 has an office coffee system that offers organic and Fair Trade coffee. Switching to Fair Trade coffee is a powerful action within your company's Corporate Social Responsibility plan. Besides, it's good coffee... and everyone likes that!
  • Birthday coming up, a present to give, Christmas soon? In Spain there are more than 100 neighbourhood shops dedicated to Fair Trade. You're sure to find the perfect gift there.

And if you're short on time or don't feel like going shopping, you'll find plenty of options on the AlterNativa3 website:

  • Coffee, cocoa, panela and lots of delicacies (all organic).
  • Super cute Zero Waste items
  • Gift sets with tasty eco-products
  • Bamboo baby tableware...

ALL products on the AlterNativa3 website carry the Fair Trade label.

It must be clear to you: your power as a consumer is very great, and with your daily actions you can contribute to gender equality. And with your daily actions you can contribute to gender equality. Shall we feed the good dog?

Yes, show me Fair Trade products.

 

How to bring Fair Trade into your work

Posted on by factoria

Author: Eugenia González.

You have ideals that you practice in your daily life. You buy organic products, you try to choose products from Fair Trade. But sometimes you feel there is a disconnect between what you do at home and what happens in your workplace. Whether you're an entrepreneur or a member of staff, here's how to bring Fairtrade into your business... and find out how you can make a difference. benefits.

This is a very important topic, so don't miss this post (corporate actions make a difference globally).

Do you know what CSR is?

Companies do much more than produce and sell. Our activities have an impact on society and our environment. We are not isolated: we are part of a community, part of society, part of the world. And that's where we find the concept of CSR, the Corporate Social Responsibility.

Corporate Social Responsibility is the actions a company takes that have an impact on its external environment, be it social, economic or environmental.

Do CSR actions benefit my company?

Yes, CSR actions have clear benefits:

  • A company that clearly communicates its CSR actions and the benefits these actions bring to society is more attractive to customers and investors.
  • The actions that are part of your CSR can be aligned with the Sustainable Development Goals (defined in the 2030 Agenda). When a company's CSR is aligned with these Goals, is more likely to obtain grants and subsidiesThe EU is committed to the Goals, as governments have pledged to advance the Goals.

And what is the ultimate benefit? A personal, intimate one. Knowing that thanks to your work you are building and contributing to change is something very special, a very important source of pride.

Fair Trade Company in Spain
AlterNativa3 is a family cooperative based in Terrassa. Since its beginnings in 1992 they have been committed to Fair Trade products.

Do CSR actions really have such an important impact?

Yes, and it is quantifiable. Look, for example, we know that 75% of the world's pollution is generated by business. In other words, citizens generate 25% of the world's pollution. On an individual level it is essential that we recycle and try to reduce our carbon footprint in any way we can, but that is only 25% of the solution. 

The 75% of change is in the hands of business. The role of business is crucial.

The positive impact of CSR is felt by society. In other words, is received by the citizens as a whole.

How to bring Fairtrade to your company or workplace? Here are 2 practical ideas:

1- Do you drink coffee in your office? Switch to Fair Trade coffee

The simplest and most effective way to integrate Fairtrade into your office is to make Fairtrade coffee available to staff, visitors and clients. AlterNativa3 is very aware of how important your CSR is. That's why they make it easy for you with their system. BioCoffice. All coffee is organic, Fair Trade and of high quality..

  • Choose your pack according to the number of coffees you drink every day: 15, 30, 50, 100...
  • Different types are available: fragrant coffee, decaffeinated, Fortíssimo, from Colombia. 
  • In various formats. For example, biodegradable ecological capsules. 
  • You can also accompany it with various types of natural and organic sugars.

Coffee, sugar and Fairtrade products for business

I want more information about BioCoffice

2- Corporate gifts: the detail that makes the difference

Secondly, Fairtrade products are ideal for:

  • Accompanying a thank you note to a customer or supplier
  • Offer a Christmas hamper to the staff
  • Give away products labelled with your logo to your customers.

The range of Fairtrade products on offer is vast and the product combinations are endless (and suit all budgets). 

AlterNativa3 has been helping companies for many years to create customised batches and are adaptable to all needs. You have a wide range of quality products on offer:

  • Cocoas and chocolates to suit all tastes
  • Gourmet and origin coffees
  • Gifts (Zero Waste bottles and thermoses, cotton bags...)

What do you think? It is a very interesting option for next Christmas.

Interested in exploring the best option for your business? Laura is our business services specialist. You can speak to her Monday to Friday from 8am to 4pm by calling her on 619 17 87 79 (also WhatsApp). If you prefer, send him an email to laura@alternativa3.com

What if I am a member of staff, what can I do?

If you are a working person, there are plenty of practical ways to bring Fairtrade products to your workplace. 

  • Do you have a celebration? Do you want to bring a gift to someone who is retiring? 
  • Looking for a gift for a member of staff who is about to become a mum or dad?
  • Need an idea for a Secret Santa? 

On the AlterNativa3 website you have a wide variety of beautiful and quality products for all these situations.: children's tableware made of organic bamboo, stainless steel bottles (to forget about plastic bottles next to the computer), ceramic cups, handmade cotton bags... Y cafés, chocolates, sugar, rooibos infusions (natural, mint, orange-cinnamon, vanilla...). 

It's all nice and Fairtrade details to make a good impression and, moreover, contribute to creating a fairer world.

If you want to take a look, here is the link to the shop: https://alternativa3.bio/

What else can I do? The most effective action is to SHARE this post with your company's CSR decision-makers.

Since 1992 AlterNativa3 has been dedicated to promoting Fair Trade and has extensive experience in helping companies find practical and affordable ways to improve their CSR. Shall we take action?

 

 

Christmas without waste

Posted on by factoria

Author: Eugenia González.

Enjoying Christmas and at the same time practising responsible consumption, Fair Trade and Zero Waste seems impossible. But is it? Here's another way to celebrate the holidays.

Christmas another year. You look forward to it, it's a special time. But at the same time there are so many things to do: commitments, shopping, invitations... let's face it, celebrating Christmas is a lot of work.. But we like it, especially if there are children in the house. 

And in the midst of all this, the question: can I celebrate the holidays in a way that aligns with my values? Enjoyment, while at the same time not falling into consumerism and wastefulness? Yes, of course!

Christmas is a special time. But it is still a succession of days with their little everyday decisions. You can opt for a conventional product, or you can choose a more ethical and sustainable option. 

You know, your power as a consumer is very great. And precisely because Christmas is a time of heavy consumption, it is an ideal time to practice Fair Trade, responsible shopping and Zero Waste. 

But how to take action? Here are some practical ideas:

  • Responsible gifts
  • Christmas recipes with Fair Trade products 
  • Strategies for Zero Waste Parties

Responsible Gifts

Yes, gift giving is one of the most beautiful and rewarding acts. But sometimes it takes a lot of effort to find the perfect gift, to make the recipient happy. Not to mention all those situations in which we give gifts out of affection... but also a little out of commitment. 

As a gift... why not give Fair Trade products? They are of high quality, they guarantee that the people who produce them have received a fair payment for their work and that the environment has been protected in their manufacture. What more could you ask for?

Fair Trade Coffee

  • Fair trade shops. Do you know what the first shops specialised in Fair Trade products were considered to be? Gift shops (because there you could find a great variety of exotic, handmade and precious items). Nowadays, there are more than 100 Fair Trade shops in Spain. You will find gifts to suit all tastes: handicrafts, jewellery, clothes, stationery, decorative objects, toys... even mobiles.

At the beginning of December I usually go to one of these shops and, in a single afternoon, I order all the presents for Father Christmas and the Three Wise Men.

Looking for a Fairtrade shop near you? Here you will find more than 100:

https://comerciojusto.org/tiendas/

Do you prefer online shopping? Here are 16 specialised Fair Trade portals:

https://comerciojusto.org/tiendas/tiendas-on-line/

  • When I have an engagement and I don't know the person too well, I opt for Fairtrade gift packs: who doesn't like a good coffee, a nice chocolate, a delicious hot chocolate? On the AlterNativa3 website you can find cool and complete gift packs:

https://alternativa3.bio/navidad.html

  • And what do we do with all those occasions when we don't know what to give? You know, the "Secret Santa", the cousin you see a couple of times a year... and those people you love a lot, but who are very difficult to please. In these cases, I am a firm advocate of gift vouchers. 

When you buy something out of pure commitment, without knowing whether it will be liked, you risk that the item will not be used. That's a shame, a waste... don't you think? With a gift voucher, on the other hand, the person buys what they like... and everyone is happy. And I'll let you in on a secret: I love receiving gift vouchers.

The usual recipes... with Fairtrade ingredients

As you know, Fairtrade does not propose that you radically change all your consumption habits. It invites you to replace your usual consumer products with more ethical and sustainable options. 

If during the year you take care of yourself, buy organic products, opt for Fair Trade... why not do it during Christmas? It's clear to me: they are special holidays, but I still do the things that I like and that feel good to me.

Here are three Christmas recipes. They are ideal for the whole family to enjoy.

  • Crunchy chocolate nougat. Low in sugar, intense chocolate flavour... and vegan!

https://alternativa3.com/turron-de-chocolate-vegano/

  • Marzipan: you only need eggs, ground almonds, sugar... and a lot of love. A super-easy recipe, ideal to make with the little ones at home and to explain to them what Fair Trade is. 

https://alternativa3.com/receta-mazapan/

  • These biscuits are our favourite. Honestly? We make them all year round, but at Christmas we bake them in the shape of a star to make it more festive.

https://alternativa3.com/receta-de-galletas-cacao-maca-jengibre/

Zero Waste Christmas

Zero Waste is a philosophy that aims to reduce the waste you generate as much as possible. Let's face it, at Christmas that seems impossible... but it's not. 

I have been practising the Zero Waste and, after a couple of Christmases, these are my tricks:

  • Use cotton bags when you go shopping (for fruit and vegetables, cereals, dried fruit and nuts...) This way you won't waste the ones from the supermarket and you will generate less waste. 
  • If you buy a packaged product, prioritise brands that use biodegradable materials in their packaging.  
  • Reuse all paper. Gift wrapping paper, boxes in which orders are delivered... use them to make crafts. I, for example, cut all the paper into more or less equal rectangles. I attach them with a very large paper clip and I get a very rustic-looking notepad that looks really nice. The notepads I make at Christmas... they last me all year long! 
  • How about giving Zero Waste products as a gift? Many people are curious, but it's a mountain to climb and they don't know where to start. Why not help them with some cotton bags for the grocery shopping? Or a pack of bamboo toothbrushes? Or a nice stainless steel bottle so they can forget about single-use plastic bottles once and for all?

Here is a link to some great Zero Waste gift ideas: 

https://alternativa3.bio/catalogsearch/result/?q=botellas

Zero Waste - AlterNativa3

Merry Christmas... but for all of you

Personally, I find Christmas a slightly stressful time of year... Very beautiful, yes, but full of commitments. That's why I've been looking for a way to enjoy Christmas in my own way. I want the actions I do during these days to be aligned with my values: Fair Trade, responsible consumption and Zero Waste. 

Reducing, recycling, shopping more consciously... every gesture adds up. It's a very powerful form of activism. It makes me feel good about myself. And I know it has an impact on the living conditions of others. And also for the planet. 

How about a responsible Christmas? It's just a matter of substituting some actions for others... but the result is very different. But just as much fun. 

Merry Christmas.

How much coffee can I drink each day?

Posted on by factoria

Author: Eugenia González.

Is coffee a healthy drink? What is the daily amount of coffee recommended by health professionals? What kind of coffee will suit me best? In this post you will find all the answers you need to enjoy this special treat.

I love coffee, but sometimes I read information that makes me doubt. Is it really a healthy drink? Maybe I should switch to herbal teas... But I like it so much! I have informed myself and found a lot of reasons to stick to coffee. 

However, in order to enjoy it safely, it is necessary to comply with a series of conditions regarding its cultivation, roasting and processing. 

Here I tell you all about it so you can decide what kind of coffee you want to drink.

Why do we love coffee so much?

Because it is a unique product. It is a drink with an unmistakable aroma and flavour... 

Nothing compares to a freshly brewed coffee in the morning. And what about those coffee breaks during the working day? Spending an after-dinner drink with coffee and good company is one of life's simple and wonderful pleasures. 

Coffee invigorates, comforts, its taste and aroma are delicious... and it is integrated into our daily lives. That's why it's hard to imagine life without it.

tasty coffee

Why do I need to drink coffee?

Caffeine is the most widely consumed stimulant substance in the world (it is found in coffee, tea, mate, cola and energy drinks).

Caffeine has a stimulating effect on the central nervous system. After drinking coffee you feel more energetic, more alert. Many studies show that moderate doses of caffeine can help improve cognitive and physical arousal levels. It even improves work performance.

The World Health Organisation (WHO) does not consider caffeine to be a drug that creates dependence. But we all know the reality: if you drink coffee regularly and stop drinking it, you will experience withdrawal symptoms. In some cases it is short and mild, but some people notice it a lot. 

How do you cope with a morning without coffee?

Is it a healthy drink?

Yes, it is a drink with many health benefits. However, as it is very tonic and invigorating, it is important to consume it in moderation.

Benefits of Fairtrade coffee

What are the contraindications of coffee?

The first is not to drink it after lunchtime. Caffeine in the afternoon will affect the quality of your night's sleep.

Important: too much coffee can be bad for your bones. Studies show that caffeine can affect the absorption of calcium in the intestine and accelerate its expulsion. Women aged 50 and over are advised to moderate their coffee consumption. 

How much coffee can I drink each day?

It is suggested not to exceed a dose of 4 cups a day (although, of course, an espresso from a bar is not the same as a soluble coffee prepared at home...).  

If you exceed the recommended amounts, you will notice contraindications: nervousness, insomnia, heartburn. 

But hey, in the end, I think it's very important to listen to your own body. There will be days when you'll feel you need a little extra energy and you'll want another coffee. But maybe on a quiet Sunday at home you'll have enough with just one cup in the morning.

As with so many other products, the key to enjoyment is moderation.

WHICH COFFEE WILL SUIT ME BEST?

First of all, it must be environmentally friendly. It is very important that no chemicals have been used in their cultivation or processing. The only healthy coffee will be organic coffee. 

Secondly, it is very important that it is not roasted. This refers to the type of roasting (a fundamental step in the production of any coffee). Roasted coffees add sugar during the production process. Do you know the disadvantages of white sugar? Well, they are all present in any roasted coffee. Don't drink it. 

Natural roasting, on the other hand, roasts the coffee only with hot air, without adding anything else.

Fairtrade organic and natural roast coffees
Fairtrade coffee is the only ethical and sustainable option.

What is an origin coffee?

I am a coffee lover and I like to prepare my coffee at home. That's why I like origin coffees. And you, do you have a favourite coffee?

When we talk about origin coffee, we mean a bean that comes from a specific country, region or producer. There are no blends, but you can fully enjoy coffee from a specific area.

Just as when buying a wine you may want a Denominación de Origen from La Rioja for the nuances that characterise the area, you may like Colombian coffee more for its flavour and aroma. There are many quality origins. 

AlterNativa3 focuses on the bean from certain countries that are already renowned for their coffee growing tradition: Guatemala, Colombia, Peru, Chiapas, Nicaragua...

  • Nicaraguan coffee is smooth, creamy and sweet, with a warm aroma of cocoa...
  • Colombian coffee is recognised all over the world as a high quality product because of its taste and aroma. I like it, I find it a bit stronger. It is ideal for gourmet palates.
  • What about Guatemalan coffee? It is one of the most renowned for its exceptional quality and taste. It is my favourite: it has an aroma of cocoa and caramel, and in its flavour you will find notes of chocolate, almonds and nuts. If you haven't tried it, I recommend it.

Fancy a coffee?

Why is it better to choose Fair Trade coffee?

  • The first product traded in the world is oil. The second is coffee
  • Every day, 1,400,000,000,000 cups are drunk in the world. Yes, 1.4 billion cups...
  • Coffee is worth some $71 billion annually.

But...

  • Coffee is one of the products that generates the most injustice and inequality worldwide. 

That's why the most ethical and sustainable alternative is to consume Fairtrade coffee. 

Fair Trade products ensure that the producers, grouped in cooperatives, receive a fair payment for their work. In addition, the Fair Trade label certifies that they have been produced according to sustainability criteria, i.e. protecting the planet.

AlterNativa3 at the BioCultura Seville 2019 trade fair
ALL AlterNativa3 coffees are organic and Fair Trade.

When you go to AlterNativa3 you are always greeted with a coffee and a smile.

At AlterNativa3 they are experts in coffee making. Visiting them is an experience in itself. 

Downstairs is the warehouse, full of rich products. The office is above it. The aroma of coffee, cocoa and sweet and aromatic products wafts up to the office and makes you smile. 

When they start talking about coffee, you can tell they could go on for hours. They know everything, they explain all the details, it's their job... 

That's why their coffees are so special.

Fair Trade Company in Spain
AlterNativa3 is a family cooperative based in Terrassa. Since its beginnings in 1992 they have been committed to Fair Trade products.

What I am clear about Fairtrade Coffee

Fair Trade is a tool to build a more critical society and a fairer world. 

In a world where there are governments and institutions determined to make you believe that the only way to be part of public life is by voting once every 4 years, or by giving money to NGOs, I know there is something else we can do: replace everyday consumer products with more ethical and sustainable alternatives. These are powerful actions, with a direct impact, that you can do on a DAILY basis.

That's why I suggest you switch to Fairtrade Coffee. It's a powerful action you can take every day and make a real impact TODAY.

Show me Fairtrade coffees

As you know, AlterNativa3 are expert coffee growers. They buy the coffee beans from cooperatives in Southern countries, bring them to Spain and take care of the elaboration with great care and skill. As they are experts, their coffees are very special. On her blog you will find delicious and original recipes with organic and Fairtrade coffee.

Do you want to know more about Coffee? This AlterNativa3 Blog is a mine of information 😊.

Recipe for hazelnut biscuits with chocolate border

Posted on by factoria

Today we bring you a recipe for hazelnut biscuits with a chocolate border following the step-by-step @drabeatiful. Perfect for breakfast and snacks, these biscuits have a texture similar to butter biscuits that you'll love! All set, let's get started!

Ingredients

  • 90 g almond flour
  • 60 g cold butter in cubes
  • 60 g Greek coconut yoghurt
  • 50 g erythritol
  • 70 g roasted hazelnut flour
  • ½ teaspoon ceylon cinnamon
  • Lemon zest
  • Chocolate 100 % by AlterNativa3
  • Roasted hazelnut

Step by step

  1. Put all the ingredients in a bowl and knead until you have a smooth dough.
  2. Wrap it in cling film and leave it in the fridge for at least one hour.
  3. Then roll out the dough between two baking papers with a rolling pin and cut out circles about half a centimetre thick.
  4. Then bake them in the oven for about 7 minutes. We must not exceed this time because they will continue to gain consistency out of the oven while they cool down, we don't want them to burn!
  5. Now that they are cool, it's time to decorate! Melt our 100 % chocolate in a bain-marie and dip the edges of the biscuits in it.
  6. Repeat the operation with the toasted hazelnut, which will stick to the chocolate.
  7. Finally, dip a whole hazelnut in the chocolate and place it in the centre of the biscuit. Leave to cool so that the chocolate becomes solid and enjoy!

Now you have your recipe for hazelnut biscuits with a chocolate border, can you show us the result?

Cocoa cultivation and child exploitation

Posted on by factoria

Author: Eugenia González.

It is very likely that some of the products you consume on a regular basis promote child exploitation and slavery. Are you aware of this? Here are the keys to avoid this situation and encourage change.

What message do you send with your consumption habits?

I was once told that every time I buy a product, the manufacturer interprets my action in a very specific way: "he likes my product". The logical consequence? Make another product. And do everything exactly the same. Well, when I buy a chocolate bar that promotes child exploitation in Africa, the manufacturer interprets my action in a very specific way: "he likes my product". The logical consequence? Make another one. And do everything exactly the same.

So when I buy a tablet of chocolate promoting child exploitation in AfricaThe manufacturer interprets my action in a very specific way: "he likes my product". The logical consequence? Make another one. And do everything exactly the same.

The link between cocoa cultivation and child exploitation

What can you do?

I'm sure you don't want to contribute to this situation. I'm sure you do, and if you're like me, you'll feel terrible. Cocoa, in all its forms, is one of my favourite products and I never miss it at home, I love chocolate! And you, how many years have you been eating chocolate? Do the kids eat it? Do you have it at home often?

The truth? It pains me to talk about child exploitation. But I have come to the conclusion that the only way to change this situation is to raise awareness. If we don't speak out, we make the situation invisible, we deny the reality and we close the door to change.

The data raised my awareness

Child labour exploitation affects 11% of the world's children. That's 168 million children (data from the UNDP - United Nations Development Programme). And the crisis created by COVID-19 only worsens this situation.

Here is some food for thought:

  • More than one million children work in cocoa cultivation in West Africa.
  • Between 200,000,000 and 800,000 children under the age of 18 are trafficked every year in West Africa.
  • The cocoa industry is worth millions of euros in Europe.

Child labour is a violation of human rights:

  • It directly affects children's development.
  • It causes physical, psychological and emotional damage for the rest of their lives.
  • It perpetuates poverty for generations, as without education it is virtually impossible to climb the social ladder.

The International Labour Organisation states that: "under present conditions, unless measures are taken to alleviate it, poverty could be perpetuated from generation to generation".

What are the causes of child labour? It is a complex issue, but it is clear that it is rooted in poverty and the unfair conditions of conventional international trade. That is why Fair Trade, an ethical alternative to conventional trade, is a solution.

What should you ask yourself before buying cocoa? 2 things: is it organic and is it fair trade?

Is the chocolate organic? When talking about organic products, the focus is often on whether they have more nutrients than conventional ones, but I prefer to focus on what they do not contain: chemical fertilisers, synthetic herbicides, industrial fungicides... An organic product does not contain chemicals and for that reason it takes care of your health and that of your loved ones. On the other hand, if no harmful chemicals have been added, it means that the people involved in its cultivation or processing have not been exposed to these harmful substances either.

Is it Fair Trade?

The reality? Look, if a chocolate is conventional and does not carry a seal certifying that it is fair trade, it is more than likely that children in forced labour, slavery or human trafficking have been involved in its cultivation, processing, transport or marketing.

On the other hand, if it bears the Fair Trade label, it means that the cooperative (association of farmers) that wishes to have its products certified has adhered to the Convention on the Rights of the Child, which assures us that there will be no forced labour. Conditions will be put in place to ensure the welfare, safety, education and need to play of the children.

And thanks to the "premiums" that producers receive, children in the community have access to education, health, clean water... and not just children, but adults too. Fairtrade benefits the whole community.

Could Fair Trade be the solution?

Don't be fooled: FT supporters are not a handful of idealists, we are millions of consumers. Yes, we are not a majority and we have a long way to go, but we exist and with our actions we make a real difference in the lives of thousands of people every day.

How to take action today?

Fairtrade

Start replacing commonly consumed products with alternative, ethical and sustainable ones. To be sure that cocoa (or coffee, sugar, etc.) protects children, start substituting alternative, ethical and sustainable products. make sure that the product bears the Fair Trade label.

These products can be found in some supermarkets, although it is more common to find them in organic shops, health food shops and herbalists.

On the AlterNativa 3 website you have a lot of options of products made with cocoa (and they are all very tasty): pure chocolate, soluble cocoa, chocolate with superfoods, in bars, in origin, drops and coatings... And all of them are organic and Fair Trade. And with the security of supporting a company that has been committed to change for more than 40 years.

Organic Fairtrade chocolate and children

Start with a small action. And then move on to something easy. But don't stop, keep making changes, even if it's just one little thing every month: the soluble cocoa that the kids drink, that little gift in the form of chocolates that you take with you when you go to visit, the chocolate you use to make the cake, the chocolate chips you put in the muffins...
Start with a small action. And then move on to one easy thing. But don't stop. You (and I and so many other conscientious consumers) are the engine that makes change possible.

Yes, I encourage respect for children by buying Fairtrade chocolate.

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Alternativa 3 S.C.C.L. ha participado en el Programa de Iniciación a la Exportación ICEX-Next, y ha contado con el apoyo de ICEX, así como con la cofinanciación de Fondos europeos FEDER, habiendo contribuido según la medida de los mismos, al crecimiento económico de esta empresa, su región y de España en su conjunto.
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