Smile, 25th Anniversary Campaign - AlterNativa3
smiles

Smile, 25th Anniversary Campaign

In 2017 we turned 25 and gave you 25 reasons to smile - give us yours!

Smile: Campaign launch

We recorded a video presentation of the campaign: AlterNativa3 celebrates its 25th anniversary this year! Join our celebration by sharing your smile:

Competitions:

"Get a year of Fairtrade for free".
To participate, 4 barcodes of any of our products had to be sent by post to our headquarters before 30 November.
The draw took place on 19 December 2017.
We received more than 200 letters. The prize was a set of 25 AlterNativa3 products.

Photo competition #SonrieAlterNativa3
To participate you had to upload a photo to Instagram that makes you smile with the hashtag #SonrieAlterNativa3 and a sentence sharing the reason.
The aim was to fill the networks with smiles. With the twelve best photos and with the support of the Terrassa City Council a calendar has been drawn up.
The jury for the selection of the photos included the following participants Terrassa Channelthe Coordinadora Estatal de Comercio Justo, Project Factory and AlterNativa3. In addition to the prize of appearing in the calendar, the winning photo received a set of products and the other 11 classified photos received a reusable bamboo cup and a calendar. Some 150 photographs took part in the competition.

Video of the Smile contest: What makes you smile?

 

Throughout the year and at the various events we have participated in, we have been able to share with people the many reasons Fairtrade gives us to smile:

#Smile, we give you 25 reasons to do so, give us yours!

#Smile at the year 2017

#Smile at the coffee that cares for you

#Smile at environmentally friendly coffee

#Smile at coffee that takes care of producers

#Sonríe, to child labour free cocoa

#Smile, you have bought a product that improves the world.

#Smile has power to improve lives

#Smile when choosing a good coffee

#Smile while sharing a good coffee

#Smile at the taste that improves the world

#Smile at coffee with a taste of dignity

#Smile at the quality that reaches everyone

#Smile as you choose to make things better

#Smile by creating trade that reduces poverty

#Smile at a sugar that sweetens many lives

#Smile at the cocoa that brings comfort to many

#Smile while drinking a cocoa that cares for many children

#Smile at Gender Equity

#Smile at a world with less inequality

#Smile as you participate in the creation of a more original planet

#Smile, fair trade takes care of Nature

#Smile, fair trade respects Human Rights

#Smile, Fairtrade is a good option

#Smile, you are part of the solution!

#Smile fair trade is good for everyone

We have made a video summary of the campaign:

 

- 03-01-18
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