Category: Activities

It's no secret, on the contrary, we are delighted to let you know that the basis of our organisation and what we produce is the Fair Trade and organic products. But, there is something else... a secret ingredient... Do you want to know what?

Our secret ingredient is... Love! On AlterNative3 we elaborate with love to the product, to the producer and to the environment, that is why our products are:

– ecologicalfor the love of the health of the planet and the health of people
– Fair Tradefor the love of producer organisations.
– made by usFor the love of quality, we take great care over the whole process of our products, from the selection of the raw materials to the final product ready to enjoy.

To fill this 2018 with love, we have prepared some little surprises for you. So in addition to our traditional attendance at fairs, we are going to ...

 Give the gift of: Find your heart within

Throughout the year we will be randomly hiding little hearts inside certain products. So on any given day, you open a packet of cocoa to prepare breakfast for you and you find yourself with a gift productFrom our heart to yours!

 Raffle: We elaborate with love

A year of Fairtrade with lots and lots of love! How? If you want to enjoy Fairtrade at no cost, just follow these steps three easy steps to enter the draw...

1. Cut out 4 barcodes from any AlterNativa3 product.
2. Write a text with your first and last name, full address, landline or mobile phone number and/or e-mail address.
3. Send it all in an envelope by post to Carretera de Castellar 526, 08227 Terrassa, Barcelona.

At the end of the year we will be raffling among all participants a lot to enjoy a year of Fairtrade for free. Share it with your friends by showing them the page. contestalternativa3.com

Decorate with love:

This year you will recognise our stands for miles! To be the most loved stop of every fair we are going to fill it with green hearts and vases with heart-shaped prizes. Do you want to get some? Come and visit us!

And many more surprises in store for you! So stay tuned because this year is going to be full of love 💚.

In 2017 we turned 25 and gave you 25 reasons to smile - give us yours!

Smile: Campaign launch

We recorded a video presentation of the campaign: AlterNativa3 celebrates its 25th anniversary this year! Join our celebration by sharing your smile:

Competitions:

"Get a year of Fairtrade for free".
To participate, 4 barcodes of any of our products had to be sent by post to our headquarters before 30 November.
The draw took place on 19 December 2017.
We received more than 200 letters. The prize was a set of 25 AlterNativa3 products.

Photo competition #SonrieAlterNativa3
To participate you had to upload a photo to Instagram that makes you smile with the hashtag #SonrieAlterNativa3 and a sentence sharing the reason.
The aim was to fill the networks with smiles. With the twelve best photos and with the support of the Terrassa City Council a calendar has been drawn up.
The jury for the selection of the photos included the following participants Terrassa Channelthe Coordinadora Estatal de Comercio Justo, Project Factory and AlterNativa3. In addition to the prize of appearing in the calendar, the winning photo received a set of products and the other 11 classified photos received a reusable bamboo cup and a calendar. Some 150 photographs took part in the competition.

Video of the Smile contest: What makes you smile?

Throughout the year and at the various events we have participated in, we have been able to share with people the many reasons Fairtrade gives us to smile:

#Smile, we give you 25 reasons to do so, give us yours!

#Smile at the year 2017

#Smile at the coffee that cares for you

#Smile at environmentally friendly coffee

#Smile at coffee that takes care of producers

#Sonríe, to child labour free cocoa

#Smile, you have bought a product that improves the world.

#Smile has power to improve lives

#Smile when choosing a good coffee

#Smile while sharing a good coffee

#Smile at the taste that improves the world

#Smile at coffee with a taste of dignity

#Smile at the quality that reaches everyone

#Smile as you choose to make things better

#Smile by creating trade that reduces poverty

#Smile at a sugar that sweetens many lives

#Smile at the cocoa that brings comfort to many

#Smile while drinking a cocoa that cares for many children

#Smile at Gender Equity

#Smile at a world with less inequality

#Smile as you participate in the creation of a more original planet

#Smile, fair trade takes care of Nature

#Smile, fair trade respects Human Rights

#Smile, Fairtrade is a good option

#Smile, you are part of the solution!

#Smile fair trade is good for everyone

We have made a video summary of the campaign:

This year 2017 has been full of reasons to smile. At AlterNative3 we are 25 years old. 25 years of working to make the world a fairer, more sustainable and healthier place.

To celebrate, we set out to make this 2017 a year full of smiles. By attending trade fairs and activities, running projects around the world and competitions, we have sought to brighten up the day, the month or the year for all those who follow and live a healthy, ecological and, above all, ecological lifestyle, fighting for Fairer Trade.

Fairs and activities:

During the last 12 months we have attended 9 trade fairs:

• Fira de Consum Responsable i d'Economia Social i Solidària, Barcelona. During the Christmas holidays of 2016-2017 we spent a few days in Plaza Cataluña, sharing with all the people who came to visit us.
• Biofach in Nuremberg, Germany, from 15 to 18 February. We were very pleased to be able to participate once again in the most important organic fair in the world today.
• BioCultura Seville 2017. The third edition of BioCultura Seville was a great success and we were delighted to see how more and more fairs can be found in all Spanish cities that share the values of AlterNativa3, the values of Fair Trade.
• 24th edition of BioCultura Barcelonafrom 4 to 7 May. BioCultura Barcelona has already become a must every year.
• BioTerra Irún. Happy with the more than 12000 people who came to see us at BioTerra.
• Natura Health Canary Islands in September. In September, we travelled to the Canary Islands to attend this magnificent fair that promotes products that are committed to health and quality of life.
• BioCultura Valencia 2017. Now in its eighth edition, it is starting to become a tradition - turning good values into tradition is what we strive for!
• FESC Barcelona. It is a pleasure to participate in this leading trade fair in Barcelona.
• BioCultura Madrid 2017. Last but not least, this year's fair was BioCultura, where we had the pleasure of being together with excellent organisations with whom we share a lot and hope to meet again in the near future. Not to mention the more than 75,000 people who came, spectacular!

In addition to the attendance and participation in these fairs, we have organised some surprises, such as the cocoa tastings, coffee tastings or our Food Truck Café.. Participants were able to learn a lot about the products and their Fairtrade characteristics.

Open doors:

 On the occasion of our 25th anniversary we held an Open Day so that everyone who wanted to could visit our facilities and see how we work.

We had a great time doing all the activities and having the opportunity to meet many of you.

10.00h Welcome photocall #Sonrie

10.15h Presentation of AlterNativa3

10.30-11.30h Coffee Tasting

11.45-12.45h Cocoa tasting

13.00-13.30h Visit to the roastery

13.45 Visit to the facilities and tasting of products

14.30h. Closing of the day

Tastings and tastings:

During the month of May we participated in many activities that were a great success, although we must admit that the main protagonists were the tastings and samplings, both of cocoa and coffee.

We organise and carry out tastings in Mataró, Barcelona, Vitoria, Montcada i Reixach, Tàrrega and Terrassa.

Projects:

• Scholarship project for young people in Guatopal, Nicaragua
• Reading corner, Nicaragua
• Empowerment of women and young people
• Xarxa Escoles

Competitions and prize draws:

Throughout this year we have organised a competition, Smile AlterNativa3with which we have tried to fill the networks with smiles and reasons to smile. After lots and lots of pictures and happiness we chose 12 from among a representative of AlterNativa3, the state Fair Trade coordinatora representative of Terrassa Channel and another of Project Factory. You can find these 12 winning smiles in our beautiful calendar, to bring colour and joy to 2018!

25 years of Fairtrade deserve a celebration! And so we decided to hold a draw for a whole year of Fairtrade products for the winner. After many participations, on Tuesday 19th December we made the draw and announced the winner, Mayte Bartual!

Finally, to close the activities carried out this year, to mention the product raffles we hold after each fair. To thank all those who visited us and took the time to learn a little about what we do and how we promote and work to make the world a fairer place.

What is the balance of your year?

AlterNative3 is participating this September in two trade fairs in the organic food sector: Natura Salud in Tenerife (Canary Islands) and BioCultura Valencia.

NATURA SALUD: the largest fair dedicated to the health and healthy living sector in the Canary Islands.

This is the second edition of Natura Health in which AlterNativa3 participates; after our good experience in the last edition of the fair, we will be at the booth 319 from 22nd to 24th September in the Gran Nave of the Tenerife Exhibition Centre.
NATURA HEALTH was born with the main objective of creating a biennial meeting point between the supply and demand for services and products related to health and quality of lifeNATURA SALUD, and over the course of its nine previous editions, has confirmed that it is not only a must-attend event for professionals in the sector, but has also become a meeting place for the general public to purchase natural products, find out about what is on offer and discover a healthier way of life. As already known from previous editions, the NATURA SALUD offer goes far beyond a mere commercial event. Two conference rooms, a fully-equipped kitchen and an area to offer visitors talks, lectures, exhibitions, cooking workshops, master classes, concerts and other activities on topics related to healthy living and holistic health.

BioCultura Valencia: International Fair of Organic Products and Responsible Consumption.

AlterNative3 has been involved since its inception in BioCultura Valencia. In this edition we share stand with Totecológic, our partner in the Levante area. You will find us in the stand 45 on 29, 30 September and 1 October at the Valencia exhibition centre.
In addition, this year we will carry out, in collaboration with the Fair Trade organisation La Tenda de tot el Món, a tasting of Fairtrade organic cocoa to present the "Cacao Monvedre" project, on Sunday 1 October at 11 a.m. in the Show Cooking of the Fair.

BioCultura, the most important fair for organic products and responsible consumption in Spain, is expecting more than 200 exhibitors and 12,000 visitors for its 7th edition in Valencia. More than 5,000 organic food products make up the largest sector of the fair, along with other sectors such as hygiene and cosmetics products with certified ingredients; organic textiles; eco-materials, furniture and home decoration; renewable energies; complementary therapies and medicines; savings and recycling; ecology; environment; rural tourism and rest homes; toys; handicrafts; music; books and magazines.
Get your ticket in advance.

NEWS

In addition to our full range of organic Fairtrade products from our own productionThis year, we present two very interesting new products: the superfood coffees and compostable coffee capsules compatible with Nespresso 100% machines.0% waste. These products are the result of our search for innovative and quality solutions in the production of our coffees, offering increasingly sustainable and responsible products that meet the needs of the most demanding consumers. At our stand we will inform you about the origin and production of each of our products, their properties and their health benefits.

DRAWING

As in all the fairs in which we participate, we like to surprise our customers with a special detail, so all purchases made at our stand will participate in the draw for a pack of organic products AlterNativa3.
We are waiting for you!

We want to celebrate our 25th anniversary with you, come and share with us our open day on Saturday 10th June 2017, from 10am to 2.30pm, at AlterNativa3. You will be able to get to know the facilities, processes and work team. There will be tastings and samplings of our products, we will show you how we make our coffee and cocoa and there will be a tour of our facilities.  

 From 10am the activities will start at AlterNativa3, Carretera de Castellar 526 (Terrassa, Barcelona), you are all invited!

10.00h            Welcome photocall #Sonrie

10.15h            Presentation of AlterNativa3

Since 1992, we have been committed to the creation of ecological and responsible alternatives to everyday consumer products.

By: Antonio BaileDirector AlterNativa3

10.30-11.30h    Coffee tasting

Coffee: producer cooperatives, varieties, benefits of fair trade for producers, processors and the environment.

Tasting of fair trade organic coffees: 100% Arabica, different origins, blends...

By: Maria FernandezHead of the Commercial Department AlterNativa3

11.45-12.45h   Cocoa tasting

The cocoa production process, the differences between conventionally traded and fair trade cocoa.

Tasting of fair trade organic cocoa and chocolates.

By: Bernat CarlesAlterNativa3 Commercial Dept.

13.00-13.30h  Visit to the toaster

From green coffee to ready-to-drink coffee, learn about the production process of a Fairtrade coffee roaster 100%.

By: Antonio Baile, Production Manager

13.45              Visit to the facilities and tasting of products

Visit to the cocoa plant, the AlterNativa3 warehouse and tasting of their products: organic gluten-free beers, Mojito, rice pancakes, cinnamon biscuits,...

14.30h.           Closing of the day

Come and find out how we work and how we make fair trade and organic products possible. To confirm your attendance to the open day you can write to clientes@alternativa3.com or by calling 93 786 93 79, registration is free of charge!

We are waiting for you!