Author: Eugenia González.
You have ideals that you practice in your daily life. You buy organic products, you try to choose products from Fair Trade. But sometimes you feel there is a disconnect between what you do at home and what happens in your workplace. Whether you're an entrepreneur or a member of staff, here's how to bring Fairtrade into your business... and find out how you can make a difference. benefits.
This is a very important topic, so don't miss this post (corporate actions make a difference globally).
Do you know what CSR is?
Companies do much more than produce and sell. Our activities have an impact on society and our environment. We are not isolated: we are part of a community, part of society, part of the world. And that's where we find the concept of CSR, the Corporate Social Responsibility.
Corporate Social Responsibility is the actions a company takes that have an impact on its external environment, be it social, economic or environmental.
Do CSR actions benefit my company?
Yes, CSR actions have clear benefits:
- A company that clearly communicates its CSR actions and the benefits these actions bring to society is more attractive to customers and investors.
- The actions that are part of your CSR can be aligned with the Sustainable Development Goals (defined in the 2030 Agenda). When a company's CSR is aligned with these Goals, is more likely to obtain grants and subsidiesThe EU is committed to the Goals, as governments have pledged to advance the Goals.
And what is the ultimate benefit? A personal, intimate one. Knowing that thanks to your work you are building and contributing to change is something very special, a very important source of pride.
Do CSR actions really have such an important impact?
Yes, and it is quantifiable. Look, for example, we know that 75% of the world's pollution is generated by business. In other words, citizens generate 25% of the world's pollution. On an individual level it is essential that we recycle and try to reduce our carbon footprint in any way we can, but that is only 25% of the solution.
The 75% of change is in the hands of business. The role of business is crucial.
The positive impact of CSR is felt by society. In other words, is received by the citizens as a whole.
How to bring Fairtrade to your company or workplace? Here are 2 practical ideas:
1- Do you drink coffee in your office? Switch to Fair Trade coffee
The simplest and most effective way to integrate Fairtrade into your office is to make Fairtrade coffee available to staff, visitors and clients. AlterNativa3 is very aware of how important your CSR is. That's why they make it easy for you with their system. BioCoffice. All coffee is organic, Fair Trade and of high quality..
- Choose your pack according to the number of coffees you drink every day: 15, 30, 50, 100...
- Different types are available: fragrant coffee, decaffeinated, Fortíssimo, from Colombia.
- In various formats. For example, biodegradable ecological capsules.
- You can also accompany it with various types of natural and organic sugars.
I want more information about BioCoffice
2- Corporate gifts: the detail that makes the difference
Secondly, Fairtrade products are ideal for:
- Accompanying a thank you note to a customer or supplier
- Offer a Christmas hamper to the staff
- Give away products labelled with your logo to your customers.
The range of Fairtrade products on offer is vast and the product combinations are endless (and suit all budgets).
AlterNativa3 has been helping companies for many years to create customised batches and are adaptable to all needs. You have a wide range of quality products on offer:
- Cocoas and chocolates to suit all tastes
- Gourmet and origin coffees
- Gifts (Zero Waste bottles and thermoses, cotton bags...)
What do you think? It is a very interesting option for next Christmas.
Interested in exploring the best option for your business? Laura is our business services specialist. You can speak to her Monday to Friday from 8am to 4pm by calling her on 619 17 87 79 (also WhatsApp). If you prefer, send him an email to laura@alternativa3.com
What if I am a member of staff, what can I do?
If you are a working person, there are plenty of practical ways to bring Fairtrade products to your workplace.
- Do you have a celebration? Do you want to bring a gift to someone who is retiring?
- Looking for a gift for a member of staff who is about to become a mum or dad?
- Need an idea for a Secret Santa?
On the AlterNativa3 website you have a wide variety of beautiful and quality products for all these situations.: children's tableware made of organic bamboo, stainless steel bottles (to forget about plastic bottles next to the computer), ceramic cups, handmade cotton bags... Y cafés, chocolates, sugar, rooibos infusions (natural, mint, orange-cinnamon, vanilla...).
It's all nice and Fairtrade details to make a good impression and, moreover, contribute to creating a fairer world.
If you want to take a look, here is the link to the shop: https://alternativa3.bio/
What else can I do? The most effective action is to SHARE this post with your company's CSR decision-makers.
Since 1992 AlterNativa3 has been dedicated to promoting Fair Trade and has extensive experience in helping companies find practical and affordable ways to improve their CSR. Shall we take action?
- 09-02-22
