{"id":10416,"date":"2018-01-03T11:41:38","date_gmt":"2018-01-03T11:41:38","guid":{"rendered":"http:\/\/alternativa3.com\/?p=10416\/"},"modified":"2026-01-09T16:10:50","modified_gmt":"2026-01-09T15:10:50","slug":"smile-25th-anniversary-alternative3","status":"publish","type":"post","link":"https:\/\/alternativa3.com\/en\/sonrie-25-aniversario-alternativa3\/","title":{"rendered":"Smile, 25th Anniversary Campaign"},"content":{"rendered":"<p>In 2017 we turned 25 and gave you 25 reasons to smile - give us yours!<\/p>\n<h4>Smile: Campaign launch<\/h4>\n<p>We recorded a video presentation of the campaign: AlterNativa3 celebrates its 25th anniversary this year! Join our celebration by sharing your smile:<\/p>\n<p><iframe loading=\"lazy\" title=\"AlterNativa3 #Sonr\u00ede\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Bxp4y1a3u7w?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/alternativa3.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>Competitions:<\/h4>\n<p><strong>\"Get a year of Fairtrade for free\".<\/strong><br \/>\nTo participate, 4 barcodes of any of our products had to be sent by post to our headquarters before 30 November.<br \/>\nThe draw took place on 19 December 2017.<br \/>\nWe received more than 200 letters. The prize was a set of 25 AlterNativa3 products.<\/p>\n<p><strong>Photo competition #SonrieAlterNativa3<\/strong><br \/>\nTo participate you had to upload a photo to Instagram that makes you smile with the hashtag #SonrieAlterNativa3 and a sentence sharing the reason.<br \/>\nThe aim was to fill the networks with smiles. With the twelve best photos and with the support of Terrassa City Council, a calendar was made.<br \/>\nThe jury for the selection of the photos included the following participants <a href=\"https:\/\/terrassadigital.cat\/\">Terrassa Channel<\/a>the <a href=\"http:\/\/comerciojusto.org\/\">Coordinadora Estatal de Comercio Justo<\/a>, <a href=\"http:\/\/www.factoriadeproyectos.com\">Project Factory<\/a> and AlterNativa3. In addition to the prize of appearing in the calendar, the winning photo received a set of products and the other 11 classified photos received a reusable bamboo cup and a calendar. Some 150 photographs took part in the competition.<\/p>\n<h4>Video of the Smile contest: <strong>What makes you smile?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"#SmileAlterNative3\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/wvNlTZz2MsY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/alternativa3.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Throughout the year and at the various events we have participated in, we have been able to share with people the many reasons Fairtrade gives us to smile:<\/p>\n<p>#Smile, we give you 25 reasons to do so, give us yours!<\/p>\n<p>#Smile at the year 2017<\/p>\n<p>#Smile at the coffee that cares for you<\/p>\n<p>#Smile at environmentally friendly coffee<\/p>\n<p>#Smile at coffee that takes care of producers<\/p>\n<p>#Sonr\u00ede, to child labour free cocoa<\/p>\n<p>#Smile, you have bought a product that improves the world.<\/p>\n<p>#Smile has power to improve lives<\/p>\n<p>#Smile when choosing a good coffee<\/p>\n<p>#Smile while sharing a good coffee<\/p>\n<p>#Smile at the taste that improves the world<\/p>\n<p>#Smile at coffee with a taste of dignity<\/p>\n<p>#Smile at the quality that reaches everyone<\/p>\n<p>#Smile as you choose to make things better<\/p>\n<p>#Smile by creating trade that reduces poverty<\/p>\n<p>#Smile at a sugar that sweetens many lives<\/p>\n<p>#Smile at the cocoa that brings comfort to many<\/p>\n<p>#Smile while drinking a cocoa that cares for many children<\/p>\n<p>#Smile at Gender Equity<\/p>\n<p>#Smile at a world with less inequality<\/p>\n<p>#Smile as you participate in the creation of a more original planet<\/p>\n<p>#Smile, fair trade takes care of Nature<\/p>\n<p>#Smile, fair trade respects Human Rights<\/p>\n<p>#Smile, Fairtrade is a good option<\/p>\n<p>#Smile, you are part of the solution!<\/p>\n<p>#Smile fair trade is good for everyone<\/p>\n<p>We have made a video summary of the campaign:<\/p>\n<p><iframe loading=\"lazy\" title=\"25 years of AlterNativa3, 25 years of Fair Trade\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/x8VjUMO90uQ?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/alternativa3.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In 2017 we celebrated our 25th anniversary and gave you 25 reasons to smile - give us yours! Smile: presentation of the campaign We record...<\/p>","protected":false},"author":6,"featured_media":10417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[120,121],"tags":[],"class_list":["post-10416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actividades","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sonr\u00ede, Campa\u00f1a del 25 aniversario - AlterNativa3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alternativa3.com\/en\/smile-25th-anniversary-alternative3\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sonr\u00ede, Campa\u00f1a del 25 aniversario - AlterNativa3\" \/>\n<meta property=\"og:description\" content=\"En 2017 cumplimos 25 a\u00f1os y te dimos 25 razones para sonre\u00edr. \u00a1Danos la tuya! 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