Most consumers want to know more about the products they buy. 38% of consumers in major European markets consider the social and 37% the environmental impacts of their purchases when shopping.
On the occasion of World Consumer Rights Day today we share the results of a survey conducted by Fashion Revolution, as part of the European Trade Fair Live Fair project, which captures the attitudes of consumers in Germany, France, Italy, Spain and the UK to the social and environmental impact of the manufacture of clothing and accessories.
The project brings together 31 Fair Trade entities from across the EU, including the Coordinadora Estatal de Comercio Justo.
The results
The vast majority of the population thinks that clothing brands should publish which factories they use to make their garments, as well as the suppliers that provide them with materials for their garments. These are the main results of the Trade Fair Live Fair project:
- 39% of the surveyed population say that buying clothes made by workers who are paid a fair and living wage is the most important issue when it comes to consumption.
- 80% of respondents believe that clothing brands should disclose the identity of their manufacturers.
- The other most important issues for consumers are: environmental protection (37%), safe working conditions (37%), animal welfare (30%), local production (10%) and the use of recycled materials (6%).
- Consumers are also concerned about the long-term impact of brands, addressing global poverty (84%), climate change (85%) and gender inequality (77%).
In Spain
According to the Trade Fair Live Fair survey, 40% of consumers in Spain take into account the social impact before deciding to buy a garment and 42% take into account the environmental impact.
Furthermore, 37% of those surveyed believe that it is important that the clothes (including shoes and accessories) they buy are produced under safe working conditions.
Consultation here the full survey.
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- 14-03-19
