- This project allows for the reactivation of the rural economy of agro-ecological social cooperatives, to promote the sustainability of traditional agricultural activity and to reverse emigration and depopulation of the rural world.
- The distribution of products is focused on Catalonia, the rest of the country and, above all, internationally.
AlterNativa3 is launching its new project, Naterra, to open up the fair trade system to northern countries. It has been five years since the Assembly of the World Fair Trade Organization took the decision to address this objective, a need that was reinforced in the wake of the pandemic.
In addition, in the face of some recent scandals, people have been consumers in Central Europe are increasingly turning to products produced according to local fair trade principles.human and labour rights and the environment.
It is in view of this combination of factors that AlterNativa3, a cooperative located in Terrassa and founded in 1992, decided to join forces with Bionsan. The latter, also a cooperative, brings to the project its 35 years of experience in the production and marketing of local organic products.
Products made in Catalonia for national and international distribution.
This project brings together AlterNativa3's extensive experience in the international marketing of fair trade organic products and Bionsan's know-how in the production of local products, as well as its relationship with several local agro-ecological producers.
The result is a line of products - oils, olives, fermented products, etc. - made in Catalonia with local Fair Trade values, which are distributed both in Catalonia and in the rest of the country and internationally.
In this way, it is possible to promote respectful agricultural production at all stages, as well as labour, social and environmental rights. It also reactivates the economy of small producer groups in the sector and reverses emigration from the rural world.
Full details of Naterra's local Fairtrade products are available on its new website .
