The Pakta Mintalay Association was founded on 24 September 2010 to support and participate in the equitable marketing of food and handicraft products of small producers from the countryside and marginal urban neighbourhoods of Ecuador.

Pakta Mintalay, which in Quechua means "trade with equity", preferably markets products with organic certification: panela, mushrooms, cocoa, coffee, quinoa... This marketing is carried out according to Fair Trade criteria, ensuring that the impact caused by the marketing is reflected in the improvement of the living conditions of the families participating in the production chain and the strengthening of the organisation, based on the principles of fair trade.