World Consumer Day: The power of responsible consumption

In a world increasingly aware of its impact on the planet, responsible consumption is emerging as a powerful tool to promote change towards a more sustainable future. On World Consumer Day, we are addressing you to remind you of the power and value of your purchasing decisions. 

Celebrating collective awareness 

On this important date, it is crucial to remember our role as consumers and how our purchasing decisions can have a positive impact on the world. Opting for fair trade products is a powerful way to contribute to a more equitable and sustainable future for all.

The power of fair trade: every contribution is valuable 

Fair trade and responsible consumption go hand in hand, offering a way to a fairer and more sustainable future for all. Many elements that are responsible for promoting more ethical and sustainable practices depend on the awareness with which we play our role as consumers. Our contribution at the time of purchase will improve our planet and the life contained in it.

What we gain by exercising responsible consumption 

The beneficial effect of fair trade extends far beyond mere commercial transactions. The most important aspects of responsible consumption are: 

• Environmental review: By choosing products free of pesticides and chemicals, you are protecting nature and its life cycles. 
• Quality and health care: Production that respects natural harvest cycles and rigorous quality controls ensure an excellent product that also protects your health.
•  Dignity for people: Producers and workers receive a fair salary and work in decent conditions, while children can go to school. 
• A commercial system focused on people and nature: Choosing Fair Trade products, women support a system that prioritises human well-being and care for the environment over economic profit. By opting for fair trade products, we are building a more equitable and sustainable future for all. 

We encourage you, if you have not yet done so, to make the change to Fair Trade products. If you share our vision of sustainable human development, this is your opportunity to actively contribute. 

Today and every day, we thank all consumers who choose fair trade. With each purchase, you are opting for a more conscious lifestyle and a fairer and more equitable commercial model. Thank you for being part of the change!