{"id":22893,"date":"2022-12-12T10:22:27","date_gmt":"2022-12-12T09:22:27","guid":{"rendered":"https:\/\/alternativa3.com\/?p=22893"},"modified":"2025-06-23T13:10:32","modified_gmt":"2025-06-23T11:10:32","slug":"12-idees-practiques-iniciar-te-comerc-just","status":"publish","type":"post","link":"https:\/\/alternativa3.com\/ca\/12-ideas-practicas-iniciarte-comercio-justo\/","title":{"rendered":"12 idees pr\u00e0ctiques per iniciar-te al comer\u00e7 just"},"content":{"rendered":"
\n

Qu\u00e8 \u00e9s el Comer\u00e7 Just? Qui certifica els productes? Com hi puc contribuir? Avui des de AlterNativa3 us expliquem el que hem descobert sobre el Comer\u00e7 Just<\/a> i et passem 12 accions perqu\u00e8 puguis passar a l'acci\u00f3 AVUI.<\/p>\n

<\/div>\n
\n

Els meus primers dubtes i aprenentatges sobre el Comer\u00e7 Just<\/h2>\n

Quan vaig comen\u00e7ar a interessar-me pel tema del Comer\u00e7 Just em van sorgir moltes preguntes.<\/p>\n

\n

Reflexions i preguntes<\/h3>\n
    \n
  • Diuen que s\u00f3n productes certificats, amb un segell. Qui d\u00f3na aquest segell? Puc fiar-me?<\/li>\n
  • No ser\u00e0 una altra forma de m\u00e0rqueting per conv\u00e8ncer-me que compri una marca i no una altra?<\/li>\n
  • Tots els productes poden ser de comer\u00e7 just? On els puc trobar?<\/li>\n<\/ul>\n

    I, la que m\u00e9s em preocupava: davant de la quantitat d'injust\u00edcies i dolor que hi ha al m\u00f3n\u2026 \u00bf realment serveix per a alguna cosa? \u00c9s a dir, tinc clar el meu poder com a consumidora. Per\u00f2, si compro productes de Comer\u00e7 Just, \u00bf aix\u00f2 realment t\u00e9 un impacte a la vida de les persones agricultores?<\/p>\n

    Fa un temps investigant sobre aquest tema i compartir\u00e9 amb tu tot el que he apr\u00e8s, perqu\u00e8 puguis jutjar per tu mateixa.<\/p>\n<\/div>\n

    \n

    Qu\u00e8 \u00e9s el Comer\u00e7 Just<\/h3>\n

    \u00c9s una alternativa al comer\u00e7 internacional convencional. \u00c9s a dir, un sistema comercial amb unes regles diferents.<\/p>\n

    Qu\u00e8 cerca el comer\u00e7 convencional? El m\u00e0xim profit per a qui ven. I ho fa sense tenir en compte dos factors:<\/p>\n

      \n
    • El cost hum\u00e0. \u00c9s a dir, les condicions de vida de les persones que han cultivat, elaborat o fabricat el producte<\/li>\n
    • El cost per al planeta<\/li>\n<\/ul>\n

      I un altre aspecte que m'interessa especialment: \u00bf com promociona els seus productes el comer\u00e7 convencional? Amb totes les t\u00e8cniques de m\u00e0rqueting hagudes i per haver-hi. No importa si la publicitat \u00e9s enganyosa, o sexista o fomenta valors que no construeixen una societat m\u00e9s cr\u00edtica i equitativa. ). La fi justifica els mitjans.<\/p>\n

      Aquest comer\u00e7 \u00e9s un dels elements clau del capitalisme. Capitalisme, ja saps, aquest sistema tan est\u00e8s que consolida a nivell mundial la pobresa i la desigualtat.<\/p>\n

      Jo visc en una societat capitalista. Ho tinc molt clar. I tu tamb\u00e9 ho saps, oi?<\/p>\n

      \"\"<\/figure>\n<\/div>\n
      \n

      El Comer\u00e7 Just \u00e9s \u201cAjuda\u201d?<\/h3>\n

      No \u00e9s \u201cajuda\u201d, \u00e9s COMER\u00c7.<\/p>\n

      \u00c9s una alternativa al Comer\u00e7 Internacional Convencional: un sistema comercial solidari i responsable que cerca eradicar la pobresa a trav\u00e9s del desenvolupament de les persones i comunitats productores.<\/p>\n

      Al Comer\u00e7 Just es paga un preu que va m\u00e9s enll\u00e0 del preu que ofereix el mercat capitalista. Aquest sistema fomenta l'equitat, \u00e9s a dir, establir relacions respectuoses entre les persones que elaboren i cultiven i les persones consumidores.<\/p>\n

      \u00c9s un tipus d'economia on l'explotaci\u00f3 ja no \u00e9s una opci\u00f3.<\/p>\n<\/div>\n

      \n

      Aleshores, l'\u00fanica cosa diferent s\u00f3n els diners que rep la gent als pa\u00efsos del Sud?<\/h3>\n

      No, el Comer\u00e7 Just va molt m\u00e9s enll\u00e0:<\/p>\n

        \n
      • Promou l'associativitat i l'apoderament de les persones<\/li>\n
      • Assegura el respecte al medi ambient<\/li>\n
      • Fomenta el respecte a les cultures locals, amb els seus m\u00e8todes tradicionals de cultiu i elaboraci\u00f3<\/li>\n<\/ul>\n
        \n

        Cada cop que compres un producte de Comer\u00e7 Just est\u00e0s recolzant un canvi profund i formes part de la soluci\u00f3.<\/h4>\n<\/div>\n<\/div>\n<\/section>\n
        \n

        Els 10 principis del Comer\u00e7 Just<\/h2>\n

        L'Organitzaci\u00f3 Mundial del Comer\u00e7 Just (WFTO) \u00e9s una xarxa mundial d'organitzacions de Comer\u00e7 Just present a m\u00e9s de 70 pa\u00efsos. Aquesta associaci\u00f3 va decidir quins s\u00f3n els 10 principis del comer\u00e7 just.<\/p>\n

        \n

        Segells que certifiquen el Comer\u00e7 Just ODS<\/h3>\n

        \u00c9s a dir, si un producte vol obtenir el segell que certifica que \u00e9s de Comer\u00e7 Just ha de complir aquests 10 principis.<\/p>\n

        Compte, m'interessa que et quedi molt clar\u2026 no ha de complir 1, 2 o 3 principis\u2026 no. Els ha de complir TOTS. S\u00f3n aquests:<\/p>\n

        \"\"<\/figure>\n<\/div>\n
        \n

        Quins productes poden ser Fair Trade?<\/h3>\n

        En teoria, tots els productes poden ser Fair Trade.<\/p>\n

        El que \u00e9s t\u00edpic sol ser pensar en caf\u00e8, cacau i sucre. Per qu\u00e8? Perqu\u00e8 hist\u00f2ricament es relacionen amb l'explotaci\u00f3 de les persones, l'esclavatge i tota mena d'abusos.<\/p>\n

        Per\u00f2 actualment la llista de productes Fair Trade \u00e9s molt m\u00e9s llarga: cereals, pasta, fruita seca, esp\u00e8cies, melmelades, mel, galetes, dol\u00e7os, sucs, refrescos, llaminadures, aperitius, begudes alcoh\u00f2liques, roba, joguines, material infantil, llar, bijuteria, complements, papereria, cosm\u00e8tica i higiene\u2026<\/p>\n

        \u00bf Saps quin \u00e9s el darrer producte que s'ha afegit a la llista?<\/p>\n

        En realitat, tot all\u00f2 que es compra i ven pot ser produ\u00eft de forma sostenible i comercialitzat de forma \u00e8tica.<\/p>\n<\/div>\n

        \n

        Com s\u00e9 que un producte \u00e9s de \u00abComer\u00e7 Just\u00bb?<\/h3>\n

        Perqu\u00e8 porta un segell que ho certifica. El segell estar\u00e0 a l'env\u00e0s oa l'etiqueta. De vegades es veu clarament, de vegades est\u00e0 una mica m\u00e9s amagat\u2026 per\u00f2 el que \u00e9s clar \u00e9s que, SI NO PORTA EL SEGELL, NO \u00c9S FAIR TRADE<\/strong>.<\/p>\n

        \"\"<\/figure>\n<\/div>\n
        \n

        Qui certifica els productes?<\/h3>\n

        Com ja us he explicat, l'Organitzaci\u00f3 Mundial del Comer\u00e7 Just (WFTO) \u00e9s l'entitat m\u00e9s representativa del moviment del Comer\u00e7 Just a nivell internacional.<\/p>\n

        Per\u00f2 per assegurar que la certificaci\u00f3 \u00e9s transparent i fiable, no \u00e9s ella qui d\u00f3na el segell, sin\u00f3 altres organismes independents. Per exemple, l?organisme Fair Trade.<\/p>\n

        \n

        Tots els productes d'Alternativa3 han obtingut el segell Fair Trade<\/h4>\n<\/div>\n

        Explicar-te amb tot detall com se certifica un producte \u00e9s de Comer\u00e7 Just donaria\u2026 per a un llibre sencer! Per\u00f2 despr\u00e9s d'investigar sobre el tema m'ha quedat clar aix\u00f2:<\/p>\n

          \n
        • El proc\u00e9s de certificaci\u00f3 \u00e9s llarg, labori\u00f3s i completament transparent<\/li>\n
        • Dura un m\u00ednim de 3 anys<\/li>\n
        • La certificaci\u00f3 es renova amb controls peri\u00f2dics<\/li>\n
        • Els controls sorpresa s\u00f3n habituals<\/li>\n<\/ul>\n

          Estem parlant de temes molt sensibles: evitar l'explotaci\u00f3 infantil, prevenir el tr\u00e0fic de persones, assegurar la igualtat de g\u00e8nere\u2026<\/p>\n

          Els controls s\u00f3n exhaustius i pots estar tranquil\u00b7la: SI PORTA EL SEGELL FAIR TRADE, \u00c9S FAIR TRADE<\/strong>.<\/p>\n

          \"\"<\/figure>\n<\/div>\n
          \n

          Per qu\u00e8 recolzar el Comer\u00e7 el Fair Trade?<\/h3>\n

          Est\u00e0s d'acord que cal treballar cap a un canvi de model? Doncs el Fair Trade \u00e9s una eina que pots fer servir per crear un m\u00f3n m\u00e9s equitatiu.<\/p>\n

            \n
          • Actualment hi ha milions de persones que viuen en situaci\u00f3 de pobresa<\/li>\n
          • Un ter\u00e7 de les persones que tenen una feina viuen a la pobresa moderada o extrema (s\u00ed, treballen, per\u00f2 no els d\u00f3na per viure!)<\/li>\n
          • El treball for\u00e7\u00f3s i l'esclavatge afecta de manera directa 21 milions de persones<\/li>\n
          • L'explotaci\u00f3 laboral infantil afecta el 11% dels nens i les nenes del m\u00f3n. Aix\u00f2 s\u00f3n 168 milions de menors.<\/li>\n<\/ul>\n

            S\u00f3n dades del Programa de les Nacions Unides per al Desenvolupament. I s\u00f3n dades abans de l'inici de la pand\u00e8mia (a hores d'ara les xifres deuen s\u00f3n pitjors).<\/p>\n<\/div>\n

            \n

            Qu\u00e8 hi pots fer tu?<\/h3>\n

            Cada cop que compres un producte de Comer\u00e7 Just, les agrupacions de persones productores que viuen a \u00c0frica, Am\u00e8rica Llatina i \u00c0sia reben beneficis directes:<\/p>\n

              \n
            • Un pagament just per la feina<\/li>\n
            • Salut i educaci\u00f3<\/li>\n
            • Erradicaci\u00f3 del treball infantil<\/li>\n
            • Igualtat de g\u00e8nere<\/li>\n
            • Protecci\u00f3 de l'ecosistema<\/li>\n<\/ul>\n
              \n

              El consum Fair Trade \u00e9s una forma molt potent d'activisme.<\/h4>\n<\/div>\n<\/div>\n<\/section>\n
              \n

              En definitiva, es fomenta el desenvolupament de les persones i de la comunitat. \u00c9s una mostra m\u00e9s de la for\u00e7a del cooperativisme i de l'economia solid\u00e0ria. Jo crec que recuperen la dignitat.<\/h4>\n<\/div>\n<\/div>\n

              <\/p>","protected":false},"excerpt":{"rendered":"

              Qu\u00e8 \u00e9s el Comer\u00e7 Just? Qui certifica els productes? Com hi puc contribuir? Avui des d'AlterNativa3 t'expliquem el que\u2026<\/p>","protected":false},"author":6,"featured_media":33056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[121],"tags":[642],"class_list":["post-22893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-comercio-justo-ca"],"acf":[],"yoast_head":"\nLa relaci\u00f3n entre el comercio justo y la agenda 2030 - AlterNativa3<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el Comercio Justo? \u00bfQui\u00e9n certifica los productos? 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