Alternativa 3 ONG



To inform, sensitize and educate the population of Catalonia about Fair trade and Solidarity.


To give support to initiatives of third world Countries communities, legally constituted, to be able to organize themselves and export their products through the Solidarity and Fair Trade network.


To give support to constituted producers organizations in the development of new products and in the commercialization and improval of the old ones.


To help Solidarity and Fair Trade organizations in the commercialization process and the dissemination of their activities.



PLACE: El Tuma La Dalia (Matagalpa-NICARAGUA). It is a difficult access area, with no public transport. A place you can only get by dirt roads.

SECTOR: Educational

Course: 2015-2016

Description: creating different reading corners and its materials to develop it. It has been provided by books and school materials from nine different schools with non-resources. It has been organized a reading corner for COMULACS, and a library has been created in El Tuma.



WITH THE SUPPORT OF: Ajuntament de Terrassa

Alternativa3 has just successfully finished a project with Augusto César Sandino Fairtrade Cooperative (that belongs to CECOCAFEN), with the aim to improve the reading access in Tuma-La Dalia, Nicaragua, and to improve the educational level of the youngers with the Erasmus Grants.

There have been created different Reading Corners in rural communities with none educational resources and. They also have difficulties to get to the education and culture. These “corners” are placed in strategic places: 

  • 9 different rural schools without resources
  • A public library in El Tuma with the collaboration of the local ONG “Books for kids”, with an agreement with the El Tuma La Dalia city hall to hire a full-time person that could offer the service for children.
  • A reading corner for Augusto Cesar Sandino cooperative and for the Benjamin Zeledón High School, with academic and technical books.


These two Corners have a strategic placement to join the different rural places.

The Fundación Logística Justa with Círculo de Lectores, gave more than 3000 books, but the project wanted to buy Nicaragua culture books and technical books about agronomy, industrial mechanic and animal feeding, among other things. In addition, the rural schools have school material and have fostered the reading habit as well as the studying motivation.

This project has also created a reading contest in the community, and a lot of interest about the good results and the motivation and strengthening of the community that has been generated.

This project also has workshops about reading and gender equity. They have strengthen the generational and professional replacement and have also given example to the little ones about the options you can get if you study.

Education, culture access, educational help, educational improvements are part  of a life quality improving process in the communities, always with a gender equality vision, to collaborate to improve the women empowerment.


PLACE: El Tuma La Dalia (Matagalpa-NICARAGUA)

SECTOR: Educational

Course: 2010- nowadays

Description: the awarding of grants to study technical, secondary and university degrees. To increase the literacy and the communities because in a future they could have technical workers in production, educational and cultural activities. This will help them to improve their quality life automatically and, at the same time, to promote the generational succession and to reduce the immigration.



WITH THE SUPPORT OF: Ajuntament de Terrassa

Alternativa3 ONG carries out this project since 2009. It consists on giving scholarships for teens (50% for boys and 50% for girls) from the rural communities from El Tuma-La Dalia (North of Nicaragua). With that, they want to increase the literacy in different communities and thanks to this formation, they could have technical Works in production, educational and cultural activities.

Nicaragua is the second poorest country from Latinoamerica, and one of the most increased Food insecurity. Following the IDH 2011 from PNUD, the 46.2% of the population lives under poor conditions, the 11.2% lives under extreme poor, a proportion that increases in the rural zones.

The problems it wants to solve are:

  • Technical and High Schools for young people coming of age. They can be online or about meetings. They are placed in villages or cities. The students have to pay a fee, transport and Food. Producers are not able to pay the total cost.
  • There was a high illiteracy level in the cooperative and it exists the risk for the children finishing studies after primary school.
  • Big part of the children leave the secondary school, technical and university degrees because of the lack of resources.


The scholarship programme CECOCAFEN is born from an study based on the educational level from that zone. The results show that the measures of education are about 2n primary grade for the 60%; the other 40% didn’t know to read and write. It finished with a negative development index.

To have an scholarship it is valued:

  • The economic situation of the family
  • The number of kids that are studying
  • Try to give an scholarship/course/family
  • The geographic location of the Student
  • The academic performance

What do we found?

The scholarships are for secondary, technic and university degrees. The full amount covers the transport, school materials and Food.

  • University: 250€
  • Technical: 150€
  • Secondary:100€

The acceptation to receive the scholarship: the scholarship holder has to do the 100% of work in the community. They can choose the place (literacy, event organizations, cooperative collaboration…)

The aim of this is to foster the sense of belonging to the community and to encourage the generational level and not the emigration when they finish the degree. The results are evident, finding technical farmers, public staff with a degree, social items workers…

When is it finished?

The school year starts in February and finishes in November. This is the total scholarships given until nowadays.

Year University degrees Technical studies High school TOTAL
Men Women Men Women Men Women
2011 4 24 12 5 33 33 111
2012 7 9 2 1 5 7 31
2013 12 10 3 2 9 7 43
2014 6 4 4 8 22
2015 4 4 4 8 20
2016 7 6 3 0 5 4 25


PLACE: El Tuma La Dalia (Matagalpa- NICARAGUA).

SECTOR: Education

Course: 2012-2015

Description: to create a computer science room to bring new Technology access to the Young people.


TEAM OF COLLABORATORS: INATEC (National Institute that controls the Technology studies)Institut Nacional MINED Municipalidad El Tuma La Dalia

WITH THE HELP OF: Ajuntament de Terrassa

Along the visit to monitor the Scholarships the Young people asked for a computer room to learn about new technologies and to have a better training to look for a work. They didn’t know how to use a computer, so they were limited to find a job or to get to university studies.

In 2012 we started the project, at the beginning it was in a rented room and later “la municipalidad” gave us a room in the school of Tuma, a place in the centre, so it has a good access. In that room they couldn’t install the copier, because of the electric System. They wanted to get Money from the copier to keep the computer room.

At the end of 2013 they got an agreement with “la Municipalidad” from El Tuma la Dalia to work together around a committee that studied the requests about computer courses and to give a room to the high School Benjamin Zeledon, where the computer room was placed.

Furthermore, there was signed an agreement with INATEC (the technology studies Institute) and the MINED (Educational department). They were in charge of the teachers (increasing from1 to 5, adding English lessons and creating computer studies at university)

PLACE: Perez Zeledon, Costa Rica

Course: 2011-2012

SECTOR: Educational

DESCRIPTION: To create a computer room for kids



some worries exist about the generational renewal: statistics show an associates increase. They are around 48 years old.

There is also a problem in Costa Rica and in Pérez Zeledón about the soil and the farm activities. The inherited lands are sold to foreigners that don’t show interest in the farm activities.

The programme “future leaders” have the same goals: to teach the future inheritors in the cooperative: to try that the new generations look at the agriculture as a development option for their families.

“Future leaders” is for 0-18 years old children. The most of them come from the rural zones where Coffee and sugar cane is produced. These families only have agricultural activities as a source of income. The problem is that the production is very low, so they can’t afford the basic needs.

Children learn the cooperativism from the real experience.

They work values as: leadership, fidelity, friendship, discipline, entrepreneurship, creativity, overcoming, Integration, family Love, community and nature. They also learn about social economy, environment, agriculture, languages, computers and art.

Nowadays computers and information are very important, so “future leaders” has included computers and internet as priority items in their learning programmes. For this reason we have created this project, with the aim to create a new generation with associated people that are linked to the land but having tools to improve their life quality.

Coffee with milk. Gives us a cow

PLACE: Saisama, Colombia.

SECTOR: rural communal development.

DESCRIPTION: the aim of the project is to buy 10 cows to foster the rural communal development.

PARTNERS: Zuá Foundation

COLLABORATING TEAM: Bon Preu (2010-2013)

WITH THE HELP OF: Fairtrade Consumers

Alternativa3 wants to collaborate with Zuá Foundation to get Money to buy 10 cows to the Centro Rural de Estudios “Los Senderos”, in Sasaima, Colombia.

There some families from Zuá Foundation have decided to come out from the marginal neighbourhood in Bogotá and to create a rural self-sustaining community. They live from the products they grow, the farm activities and the products they can sell in the market.

In October 2007 this community had only a cow, and milk is a very important part of their daily diet, so a little source of proteins. Nowadays everyone drink milk every day and they have started to make yogurts and cheese.

Furthermore, they have started to take benefit from the solid and liquid wastes to make compost and fertilizers making earthworm to improve the pastures and to fertilize the cultivations.

Our aim was to get 10 cows and in January 2013 we got it!

Actually we got more, because some of them raised.


All the illustrations from the campaign are from Daniela Violi.

Strengthening the women and Young people in risk situation to foster the empowerment and the improve of their life conditions.

PLACE: a place in El  Guapotal, in Tuma La Dalia (Nicaragua)

MARKET: community rural development

DESCRIPTION: to foster the women and Young people empowerment from El Tuma La Dalia.

PARTNERS: Augusto Cesar Sandino Cooperative COMULACS

WITH THE HELP OF: Ajuntament de Terrassa

This project wants to get an empowerment process of people in risk situation, mainly women and Young people and to contribute to the community sustainable human development.

The resources to achieve it will be, different trainings to improve the future opportunities for them. There will also be activities about gender equity for women, men and families.

The project will also has an assessment to study their situation, their needs and the best way to deal with.

With this assessment we promote the local activities fosting the economic independence and the equal opportunity.

The public bodies encourage the project and the ministry of economy and family has encouraged it technically and logistically.

They have also included a part to contribute in the scholarships in the community.

Direct beneficiaries from the project

The trainings will be offer to women and Young people from the 80 families of Augusto Cesar Sandino Cooperative. The people will be the same in the trainings and in the assessments.

The gender committee of Augusto Cesar Sandino Cooperative, as well as the management board are involved from the beginning.

The sensitisation about gender equity will be given to women and men and Young people from the cooperative. The promotors will teach them around the city.



PLACE: Catalunya

SECTOR: Education for Sustainable Development

Description: there was built a computer room. With this project we want to bring technology closer to the children

PARTNERS: Setem coordinates the project and AlterNativa3, Oxfam Intermon, Fiare, Fets and Xarxa de Consum Solidari collaborate.

COLLABORATION: TV3, BTV, El Periódico, La Directa and La Coordinadora Estatal de Comercio Justo  

WITH THE SUPPORT OF: Ajuntament de Barcelona, Diputació de Barcelona, Ajuntament de Tarragona, Ajuntament de Girona, Ajuntament de Terrassa and other councils.


The Fairtrade and Ethical Bank party (Nowadays “We are Fairtrade and Ethical Bank) is an initiative where everyone can participate. It wants to make known the Fairtrade and Ethical bank purposes to the Catalan society and to be implemented in the daily life.

The antecedents of this activity come from 2000, when the ship Estelle arrived to Barcelona. Thanks to the good results from that experience, lots of Catalan Fairtrade entities decided to go on working on this project. The results year after year have been better.

From 2003, the Fairtrade Celebration has been celebrated in Barcelona; nowadays, it is celebrated in 94 communities through Catalunya. There participate a big number of social and solidarity bodies, that are coordinated by the councils to make it possible.

The effort to decentralised the Event has been very positively valuated by the Catalan organizers and the local bodies that participate in the Celebration, such as organizing activities for their neighbourhoods.


PLACE: Catalunya

YEAR: 2012

SECTOR: Education for Sustainable Development

DESCRIPTION: To introduce Fairtrade in the curriculum schools project.

PARTNERS: Fundació Tercer Món Mataró, Associació Josep Maria Cunill.

COLLABORATION: Contes del Mon, Xarxa d’Escoles compromeses, Agenda 21 escolar, Carles Cuberes, Roger Canals, Associació del segell de Comerç Just



The main goal of this Project is to build a network between schools that work around Fairtrade in Catalunya. The main idea is to create awareness of the positive impact Fairtrade gets for everyone.

The Fairtrade schools net is coordinated by Alternativa3 and it receives the support from the Agència Catalana per la Cooperació I el Desenvolupament, with the collaboration of the Associació del segell de Comerç Just.

The Project offers:

  • A general working place where you will feel as a part of a collective project
  • Support material with guidance to create different actions.
  • Working purpose, specific resources and technical support
  • A permanent telematics and telephonically information service
  • Regular communication through bimonthly electronical and web news
  • Exhibitions, classes, seminaries, workshops for teachers, AMPA’s, monitors…
  • Technical and pedagogical personalized and continued assessment.
  • Experiences exchange
  • Sensitisation material
  • To be part of a net that works to foster the responsible consume.


The project has some sensitization activities that will be organized in the school. In each activity they could work through different Fairtrade aspects in the same curricular centre.


The creation of a Fairtrade solidarity council, formed by the different people from the educative community (students, teachers, ampas), will approach the sensitization actions to the education community.



It is a project that can be adapted in each centre, achieving a continued network to foster that Fairtrade is part of our daily life.


More information:


PLACE: Catalunya (Mataró, Terrassa, Manresa, Sant Quirze del Vallès, El Prat, Molins de Rei, Calella, Igualada, Montornès, Sant Adrià, Cerdanyola del Vallès), València (Sagunto)

YEAR: 2008-nowadays

SECTOR: Education for Sustainable Development

Description: to sensitise about Fairtrade

PARTNERS: Fundació Tercer Món Mataró, Associació Josep Maria Cunill, La Tenda de Tot el Mon.

WITH THE COLLABORATION OF: Councils (Mataró, Terrassa, Manresa, Sant Quirze del Vallès, El Prat, Molins de Rei, Calella, Igualada, Montornès, sant Adrià, Cerdanyola del Vallès),

WITH THE SUPPORT OF: Diputació de Barcelona (2008-2012),


Café-Ciudad is a campaign headed to the citizens, to the associations, to the public entities and to the establishments cities, with the goal to promote the awareness of drinking coffee in a responsible way, knowing the origin and the conditions under it is produced.

Café-Ciudad will work in a associative and commitment environment to create a link between coffee production, its origin and its consume in the town.

In this way, citizens will directly know the best farmers’ life conditions and the home country environment respect

This purpose, referee in the Office of Public Ethics of sales and first Fairtrade Coffee in Spain, shows the goals from Agenda 21, decided in the United Nations General Assembly in 1992. The goal is to start working individually on this aims to get the chance to act responsibly as consumers.



Fairtrade Cocoa Tasting. Touching, tasting and learning.

The goal is to make known the Fairtrade standards, as well as the benefits that Fairtrade involves through a Fairtrade cocoa tasting.

It is a dynamic and attractive way to make directly known the differences between Fairtrade cocoa and traditional cocoa marketing, from its origins to the consumer.

We want to sensibiliser about the problems suffered by the producers in the international cocoa market, and also to show the benefits that the producers get through the Fairtrade market.

We also want to foster the awareness about the different types of production of the products we daily consume and the impact our shopping has.

Activity description

The Fairtrade Cocoa tasting wants to make known the differences between Fairtrade and traditional marketing, from an attractive and dynamic activity.

It wants to show the Fairtrade Cocoa production from its origin to the consumer, giving information about the process and the differences between Fairtrade and traditional cocoa.

It starts with an explanation about the cocoa production process, starting explaining the factory, the different kinds of seed, the quality difference, the services and benefits the producers get thanks to Fairtrade, the respectful for the environment during the growing process (collection, meat removal, dried process, importation, roast and elaboration), community benefits… along each of these steps we show graphic information and tactile material, as well as products to taste (different cocoa seeds, different types of cocoa format…)

We bring different materials to give dynamism and activity. From our experience, it is a very enjoyable activity.

Time: 1h-2.30h

Technical needs and equipment for the activity

  • Proper lighted room and plugs.
  • A table and chairs (if possible)
  • A projector and a screen.


– To make known Fairtrade as an alternative to the traditional marketing.

– It allows the citizen to discover the Fairtrade as a tool to change the society.

– To promote the consideration about the importance of our shopping and the responsible consume in the south countries.

– to be aware of the strengthening of the Fairtrade and its conscience as consumers from Barcelona.

– To make known the social and economic reality about cocoa producers from the South.

– To foster more caring and committed attitudes from the citizens.

– to foster an alternative and caring economy that upholds the Human Rights, gender equity, and the person dignity as a development base.

Contact details

María Fernández Suárez

Marketing director and projects

93-7869379 (Ext7)


What is the taste of Fair Coffee?

Coffee Fairtrade tasting

We want to make known the Fairtrade principles and the benefits that it brings through a Fairtrade Coffee tasting.

This is a dynamic and attractive way to directly know the differences between Fairtrade Coffee and the traditional marketing, from its origins to the consumer.

They want to sensibiliser the problems the producers have to face in the international coffee market and to show the benefits they receive in Fairtrade. They promote the conscience on the production way of the products that we consume and the impact our shopping has.

Activity description

The coffee tasting Fairtrade wants to make known the differences between Fairtrade and traditional marketing from an innovative and attractive activity.

It wants to show the Fairtrade coffee development from its origins to the consume, to sensibiliser the population about the consequences, responsibilities and alternatives that we have as consumers. It also wants to sensibiliser about the coffee producers’ problems to foster the responsible conscience about our consume.

The dynamic starts with an explanation about the Coffee production process, starting with the factory, the different types of coffee beans, the differences between Fairtrade and conventional marketing in quality, services and benefits for the producers thanks to Fairtrade, the respectful to the environment along the production process (grown, collection, pulping, dried, threshing, importation and roasted…)

After that, we taste the three different types of Coffee, learning to detect the colour, the fragrance, the smell, taste and aftertaste, discovering the Fairtrade quality coffee and learning to difference the justice, solidarity and responsible consume.

Each coffee we taste has information about the cooperative of origin, the Fairtrade situation and where the incomes from the Fairtrade are used (its social investment). It finishes with a small Fairtrade products tasting,

We provide materials for a dynamic and active activity. Our experience shows the high grade of acceptation of the activity.

Time: 1-2.30 h

Technical needs and equipment for the activity:

  • Adequately lighted room
  • A table and chairs for the assistance
  • A projector and a screen


– To make known the Fairtrade as an alternative to the traditional marketing.

  • It allows discovering Fairtrade to the citizens as a tool to change the society.
  • It promotes the debate about the importance of your shopping and the responsible consume of the North countries.

– It strengthens the Fairtrade and the conscience as consumers of the cities from Barcelona.

– To make known the social and economic reality of the Coffee producers in the south.

– To foster citizens’ supportive and committed activities.

– To foster an alternative and supportive economy, as a defence of the rights, gender equity and person dignity being those a base of the development.

Contact details

María Fernández Suárez

Programme coordinator

93-7869379 (Ext18)


For: it can be adapted to participants of all ages


  • Make known the Fairtrade as a real alternative to the conventional marketing
  • To Foster the practices with attitudes towards the citizens
  • To foster the production coffee chain from a practice and funny way
  • To sensitize the producers’ problems and the positive Fairtrade impact.


All around us there are only few organizations that, as AlterNativa3, work from a professionalized way as a cooperative company.

We want to offer the chance to visit this company, which works a really different and interesting  economical sector: to take into account not only economic and financial criteria, but also ethical and responsible conditions with people and the environment, along the whole supply of the product: from the producer to the consumer.

The visit starts with an introduction about Fairtrade, explaining the coffee process from its origins to the consumer, showing the differences between Fairtrade and conventional marketing.

The second part takes place in the toaster, where we can see the coffee process, a complete industrial process, from the raw material, green coffee, to the finished product, which is vacuum packet coffee, as we can find it in the supermarket (30 minutes)

The visit finishes with a small tasting Fairtrade products session and the delivering of several leaflets and information about Fairtrade.

Time: 1 hour and 30 minutes

Price: 150€ (40 students). Free for the teacher


For: children from 2 to 5 years old.


  • To make known the Fairtrade cocoa as a raw material, its origins, who cultivates it…
  • To leave the message of Fairtrade as a positive and happiness generator concept.
  • To sensitize the teachers and the families.


This teaching proposal starts with an explanation about cocoa and history using puppets. With the puppets and some panels we can show you the origins and how it is grown and collected.

The activity goes on with some practice, where children touch and smell the fruit and the cocoa seeds. It finishes with a small tasting Fairtrade cocoa. Along the activity children receive messages about the benefits from Fairtrade.

Time: 45 minutes-1 hour


To: it can be adapted to all ages.


  • To make known the Fairtrade as an alternative to the real marketing.
  • To foster the practices with attitudes from the citizens approaching the Fairtrade through the most common and daily routines.
  • To make known the Fairtrade product diversity and its characteristics.


This child Fairtrade cocoa workshop wants to show Fairtrade to the citizens in a closer way, showing qualities and varieties around the products as well as the impact of a responsible market. It starts with the cooking demonstrative classroom, while they explain the different dishes and products and the Fairtrade products characteristics, the cooperatives and the differences we can find between Fairtrade and conventional market. Fairtrade products are not well-known, being mainly concentrated in coffee. This activity pretends to make known the diversity. With the explanation of each dish they speak about the cooperative.

Time: 1-2 hours

“KARIBU! Dance and song for a more equitable world”

For: family public, children from 3 years old (it is perfect for children from 6-7 years old)


  • To enjoy and to participate actively from the show
  • To share a space and communication time between people, independently from their age, way of dress up, thinking or living.
  • To experiment and to live different values as cooperation, solidarity, intercultural and social justice.
  • To discover Fairtrade as a tool to change the society
  • To know children rights
  • To know the Fairtrade principles and the alternative to the conventional market.


Karibu is a participative and festive activity, the perfect one to experiment and to enjoy some values as cooperation, solidarity, intercultural and social justice. This is the reason why some of the songs from the repertoire are full of references to that values, but at the same time they allow you to experiment in the first person and in an experiential, dynamic and playfully the values proposed.

Karibu is a swahili Word that means welcome. This word –maybe magic and full of sense- invites everyone to participate from the party. This show pretends to be a welcome, meeting and communication place between people that sing, play and dance together, independently of their ages, their dresses, their  way of thinking or living.

Time: 1 hour


Performance: Cacauótico

For: children and families (from 5 years old)


  • To know the Fairtrade principles and the alternative that means to the conventional marketing.
  • To know the cocoa production (grown and collection of the cocoa beans)
  • To discover Fairtrade as a tool to change the society
  • To think about the importance of a responsible consumption
  • To know the social and economic reality of the cocoa producers.
  • To foster solidarity and involved attitudes in the childhood


It is a show that combines the play and music animation.

Eduardo, that is a modern and exemplary father, is buying the ingredients for a birthday cake for his son’s birthday; where the chocolate is, it happens something magic and mysterious that will bring him to meet the cocoa producers and their life. It is an unexpected surprise that will offer him a different lecture about their buying options.

A funny musical play that wants everyone to participate and that it also wants to have fun making known the hidden Fairtrade values.

Time: 50 minutes


Workshop/conference/ Fairtrade speech

For: it can be adapted to all ages.


  • To make known the Fairtrade principles and the alternative that supposes to the conventional marketing.
  • To discover the Fairtrade as a tool to change the society.
  • To think about the importance of the responsible consume.
  • To know the economic reality of the producers.



AlterNativa3 is a cooperative with more than 25 years of experience in Fairtrade. We do conferences and speeches about Fairtrade in different formats, items and public.

Time: to determine